Red Volcano tracks 82,158 CTV apps across Roku, Amazon Fire TV, and LG webOS. Currently 18.6% have an app-ads.txt file for programmatic advertising transparency.
App-ads.txt adoption varies significantly across CTV platforms. This breakdown shows total apps and adoption rates per platform.
Red Volcano provides complete app-ads.txt analysis for all CTV platforms, including SSP relationships and supply chain verification.
App-ads.txt (Authorized Digital Sellers for apps) is a standard that allows CTV app developers to declare which SSPs and exchanges are authorized to sell their ad inventory. It's the CTV equivalent of ads.txt for websites.
Across 82,158 CTV apps tracked by Red Volcano, 18.6% have an app-ads.txt file. Adoption varies significantly by platform.
App-ads.txt helps programmatic buyers verify that they are purchasing legitimate CTV inventory. Without it, buyers risk fraud and unauthorized reselling. Red Volcano tracks adoption to help both buyers and sellers maintain supply chain transparency.