In-depth, expert-written guides covering the technologies, standards, and strategies that power the programmatic advertising supply chain. Written by the Red Volcano team.
Everything you need to know about ads.txt: how it works, why it matters, implementation best practices, and how to monit...
By Jack Pauley, Product Manager
Complete guide to sellers.json: how SSPs declare their seller relationships, the technical specification, and why it mat...
By Jack Pauley, Product Manager
Complete guide to header bidding in programmatic advertising: how it works, client-side vs server-side, Prebid.js, and i...
By Jack Pauley, Product Manager
Understand supply path optimization (SPO) in programmatic advertising: why it matters, how it works, and its impact on t...
By Barrie Jarman, CEO & Founder
A comprehensive introduction to programmatic advertising: how it works, the key players, auction mechanics, and the tech...
By Barrie Jarman, CEO & Founder
Understand what a supply-side platform (SSP) is, how SSPs work, the leading SSPs in the market, and how they fit into th...
By Barrie Jarman, CEO & Founder
A beginner-friendly explanation of ads.txt: what it is, why publishers need it, how it prevents ad fraud, and how to set...
By Barrie Jarman, CEO & Founder
A clear, comprehensive explanation of sellers.json: what it is, how SSPs use it, why it matters for ad tech transparency...
By Barrie Jarman, CEO & Founder
Everything you need to know about Connected TV (CTV) advertising: how it works, the ecosystem, programmatic CTV, measure...
By Jack Pauley, Product Manager
Complete guide to app-ads.txt: how it extends ads.txt to mobile apps and CTV, implementation for app developers, and its...
By Jack Pauley, Product Manager
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