Top Publishers in Australia — 2026 Data

Comprehensive publisher intelligence for the Australia advertising market. Red Volcano tracks 65,309 publisher websites in Australia, with 3,776 verified ads.txt files. Data updated weekly from proprietary crawlers.

● Data last updated: March 09, 2026
65,309
Publishers Tracked
5.8%
ads.txt Adoption
Rubiconproject
Top SSP
News And Media
Top Vertical
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Top 50 Publishers in Australia

The highest-ranked publisher websites in Australia based on global traffic rank, filtered to sites with a verified ads.txt file. Each publisher's technology stack and SSP relationships are detected weekly by Red Volcano's crawlers.

#DomainGlobal RankMonthly PageviewsCategoryads.txt LinesHeader Bidding Partners
1realestate.com.au#55656,393,357Business And Consumer Services38Outbrain - OldDuration MediaTheMediaGrid+6
2news.com.au#77564,318,963News And Media40BetweenIPAXGlimpse Protocol+31
3ebay.com.au#92839,772,266E-Commerce And Shopping25A4GAJABetweenDigital+21
4ozbargain.com.au#1,92335,269,005E-Commerce And Shopping738TheMediaGridBlueBetween+15
5carsales.com.au#2,08217,819,611Vehicles656Hybrid.aiIndex ExchangeAdformOpenRTB+27
6nine.com.au#2,62620,830,686Arts And Entertainment74BetweenConcertDiscoveryDsp+34
7ausopen.com#2,62721,646,829Sports141BlueBetweenAdformOpenRTB+13
8smh.com.au#3,09822,324,181News And Media58Advertising.comBetweenBlockthrough+29
9gumtree.com.au#3,59312,450,704E-Commerce And Shopping296The Trade DeskCriteoPlayground XYZ+21
109news.com.au#3,98218,823,839News And Media74Outbrain - OldAFPBetween+37
11theage.com.au#4,16717,650,340News And Media58Advertising.comBetweenBlockthrough+35
12property.com.au#5,08610,039,396Business And Consumer Services4AdformIndex ExchangePubMatic+21
13skyscanner.com.au#5,1838,309,838Travel And Tourism78ReloadTim Mediavi+19
14ticketmaster.com.au#5,36910,327,843E-Commerce And Shopping53Index ExchangeTim Mediavi+11
15foxsports.com.au#5,61713,457,249Sports244TaboolaThe Trade DeskBetween+21
167news.com.au#5,68912,273,182News And Media73TaboolaBlueDuration Media+30
17stan.com.au#5,74011,529,615Arts And Entertainment4Not detected
18taste.com.au#5,8288,238,339Food And Drink35Hybrid.aiOpt Out AdvertisingBlue+17
19afr.com#7,48310,221,713News And Media29Tim MediaviAOL+17
20hotcopper.com.au#7,5668,532,201Finance892JW PlayerBetweenBlue+55
21sbs.com.au#7,6369,546,712Arts And Entertainment30BlueAdvertising.comAFP+19
22cricket.com.au#7,6628,037,688Sports338InMobiBetweenOpt Out Advertising+74
23willyweather.com.au#8,1839,518,690Science And Education605BlueBetweenxe.works+24
24weatherzone.com.au#8,43310,069,956Science And Education852Advertising.comBetweenBlue+50
25espn.com.au#8,6487,539,061Sports772Advertising.comColombiaCox+61
26eventcinemas.com.au#8,7445,631,461Arts And Entertainment1BlueTheMediaGridDuration Media+22
27theaustralian.com.au#8,8447,956,471News And Media31Outbrain - OldAdformOpenRTBBetween+15
289now.com.au#8,8527,540,131Arts And Entertainment38Tim MediaviAJA+25
29skynews.com.au#9,3157,071,851News And Media68TaboolaBetweenTheMediaGrid+18
30drive.com.au#9,9577,072,142Vehicles3Index ExchangeBetweenDuration Media+20
31flatmates.com.au#10,5394,022,216Business And Consumer Services15Duration MediaAdprimeBetween+18
32perthnow.com.au#10,6736,895,172News And Media125TaboolaAdformOpenRTBBetween+38
33petrolspy.com.au#11,3242,865,764Vehicles1QuantcastTim Mediavi+19
34couriermail.com.au#12,1845,743,079News And Media35CriteoMediaGoOpenX+24
35realcommercial.com.au#13,0183,725,113Business And Consumer Services15AJAAOLAppNexus+26
36heraldsun.com.au#13,2795,346,496News And Media34AdMixerCriteoMediaGo+31
37next.com.au#13,5051,801,112Lifestyle1Not detected
38archive.md#13,8853,200,670Games77Not detected
397plus.com.au#14,9094,755,962Arts And Entertainment13The Trade DeskAdvertising.comBlue+19
40thewest.com.au#14,9793,644,368News And Media101AdformOpenRTBviBetween+27
41expedia.com.au#15,4432,688,665Travel And Tourism17Not detected
42adelaidenow.com.au#17,1194,211,452News And Media34CriteoMediaGoOpenX+19
43dailytelegraph.com.au#17,1713,694,472News And Media38AdMixerCriteoMediaGo+19
44stayz.com.au#17,9002,147,968Travel And Tourism17Not detected
452apply.com.au#18,5511,838,605Business And Consumer Services1Not detected
46whirlpool.net.au#19,4762,780,864News And Media1Not detected
47opentable.com.au#19,4822,613,120Food And Drink17Tim MediaviA4G+19
48grays.com#20,6461,322,344E-Commerce And Shopping959Outbrain - OldBetweenDuration Media+23
49yourtv.com.au#20,8284,102,375Arts And Entertainment74Outbrain - OldTheMediaGridAAX+17
50afl.com.au#21,5793,108,069Sports13AdformIndex ExchangeOpenX+31

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SSP Market Share in Australia

The most common SSP and monetization partnerships among publishers in Australia, based on ads.txt analysis. These represent the SSP domains most frequently declared across 3,776 verified ads.txt files.

Rubiconproject
273 pubs
Pubmatic
114 pubs
Sonobi
86 pubs
Freestar
74 pubs
Aniview
67 pubs
Sharethrough
64 pubs
Gumgum
57 pubs
Inmobi
53 pubs
Smaato
52 pubs
Taboola
47 pubs
Infolinks
40 pubs
Appnexus
39 pubs

Header Bidding Landscape in Australia

The most widely adopted header bidding partners among publishers in Australia. 1,130 publishers (29.9% of ads.txt-enabled sites) use at least one header bidding partner.

TheMediaGrid
1,066 pubs
Criteo
891 pubs
Duration Media
801 pubs
Between
783 pubs
OpenX
719 pubs
PubMatic
692 pubs
Index Exchange
648 pubs
Blue
616 pubs
AppNexus
613 pubs
AOL
557 pubs
QT
517 pubs
Rubicon Project
482 pubs
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Publisher Verticals in Australia

Breakdown of publisher categories in Australia. The distribution shows which content verticals dominate the advertising landscape in this market.

News And Media
254 pubs
Travel And Tourism
188 pubs
Food And Drink
125 pubs
Law And Government
95 pubs
Sports
85 pubs
Arts And Entertainment
80 pubs
Games
66 pubs
Food And Drink
59 pubs
Vehicles
56 pubs
Computers Electronics And Technology
53 pubs
Arts And Entertainment
49 pubs
Sports
47 pubs

Explore the Full Australia Publisher Dataset

Red Volcano gives you access to all 65,309 publishers in Australia with advanced filtering, CSV exports, monitoring alerts, and API access. Purpose-built for SSPs, ad networks, and the programmatic supply chain.

Frequently Asked Questions

Red Volcano currently tracks 65,309 publisher websites in Australia, of which 3,776 have a verified ads.txt file. This data is refreshed weekly by our proprietary crawlers, making it one of the most comprehensive and up-to-date publisher databases for the Australia market.

Based on Red Volcano's data, TheMediaGrid is the most widely adopted header bidding partner among publishers in Australia, while Rubiconproject leads in SSP/monetization partnerships. The dominant publisher vertical is News And Media.

The leading SSPs in Australia by publisher adoption include Rubiconproject, Pubmatic, Sonobi, Freestar, Aniview. Red Volcano provides detailed breakdowns of every SSP's publisher footprint, sellers.json transparency, and growth trends.

Red Volcano's Web Discovery platform lets you search and filter all 65,309 tracked publishers in Australia by vertical, traffic, ad technology, SSP relationships, and more. Book a demo to explore the full dataset with advanced filters, exports, and monitoring tools.

Red Volcano refreshes all publisher data weekly, including ads.txt files, technology detection, traffic estimates, and SSP relationships. This ensures you always have the most current view of the Australia advertising landscape.

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Related Data

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