Top Online Marketplaces Publishers for Advertising — 2026 Data

Red Volcano tracks 9,498 publisher websites in the Online Marketplaces vertical, with 591 verified ads.txt files. Explore top publishers, SSP market share, and ad tech adoption in this category.

● Data last updated: March 13, 2026
9,498
Publishers Tracked
6.2%
ads.txt Adoption
Rubiconproject
Top SSP
United States
Top Country
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Top 50 Online Marketplaces Publishers

The highest-ranked online marketplaces publishers with a verified ads.txt file, sorted by global traffic rank.

#DomainGlobal RankMonthly PageviewsCountryHeader Bidding
1ebay.com#42666,753,176United StatesAJACoxIndex Exchange+40
2rakuten.co.jp#68425,365,591JapanNot detected
3mercadolivre.com.br#90290,837,102BrazilNot detected
4mercari.com#151160,026,969JapanNot detected
5target.com#155207,203,241United StatesTheMediaGridQTCriteo+30
6allegro.pl#162149,012,231PolandTim MediaviAJA+5
7mercadolibre.com.ar#217110,593,222ArgentinaNot detected
8ebay.de#250118,932,729GermanyNot detected
9mercadolibre.com.mx#258103,469,912MexicoNot detected
10olx.com.br#30595,620,768BrazilAdprimeBetweenDuration Media+11
11wayfair.com#32099,054,777United StatesNot detected
12dmm.com#321127,944,207JapanNot detected
13bol.com#42274,468,242NetherlandsNot detected
14mercadolibre.com.co#58647,917,267ColombiaNot detected
15marktplaats.nl#78239,815,018NetherlandsPubMaticTheMediaGridBetween+26
16ebay.it#79541,945,190ItalyNot detected
17mercadolibre.cl#89836,516,547Country 152Not detected
18ebay.com.au#92839,772,266AustraliaA4GAJABetweenDigital+21
19willhaben.at#1,13122,961,224AustriaCriteoReloadBetween+22
20cdiscount.com#1,21733,630,289FranceBetweenBlueDuration Media+1
21ebay.ca#1,33628,553,938CanadaNot detected
22bazos.cz#1,56917,892,329Czech RepublicNot detected
23casasbahia.com.br#1,65931,147,804BrazilJ Carter MarketingAppNexusCriteo+1
24netshoes.com.br#1,69226,632,771Brazil33AcrossCriteoDuration Media+25
25bedbathandbeyond.com#2,10722,324,075United StatesNot detected
26rakuten.net#2,30917,024,787JapanNot detected
2791mobiles.com#2,45322,438,476IndiaDiscoveryDspBetweenTheMediaGrid+19
28smzdm.com#2,66820,014,910ChinaAdformOpenRTBGnetBlue+7
29cashify.in#2,69315,181,782IndiaNot detected
30mercadolibre.com.ve#3,37510,503,918Country 862Not detected
31mercadolibre.com.pe#3,99410,722,736Country 604Not detected
32hsn.com#4,38911,119,196United StatesNot detected
33hema.nl#4,86210,929,045NetherlandsQTBlueAOL+19
34aukro.cz#5,0267,490,261Czech RepublicEtargetIndex ExchangePubMatic+25
35pointtown.com#6,2424,766,160JapanAAXRakutenTrafficGate+66
36snapdeal.com#6,2657,718,417IndiaNot detected
37ebay.es#6,3727,957,962SpainNot detected
38camelcamelcamel.com#9,0385,820,142United StatesIndex ExchangeQuantcastTim Media+42
39sodimac.com.pe#9,0445,770,247Country 604Not detected
40sprzedajemy.pl#9,7065,289,870PolandCriteoGoldbachIndex Exchange+94
41baur.de#10,1084,392,744GermanyNot detected
42youla.ru#10,4355,311,649RussiaNot detected
43fnac.pt#10,5425,496,677Country 620Tim MediaviCriteo+23
44sbazar.cz#11,0774,087,911Czech RepublicNot detected
45coop.ch#11,3834,093,938SwitzerlandNot detected
46jumbo.cl#11,4974,349,093Country 152BetweenTheMediaGridAdformOpenRTB+12
47vergleich.org#11,8746,292,317GermanyNot detected
48ecer.com#12,6695,290,878IndonesiaNot detected
49bobshop.co.za#12,7323,728,883South AfricaNot detected
50flipp.com#13,8812,763,458CanadaNot detected

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SSP Market Share in Online Marketplaces

The most common SSP partnerships among online marketplaces publishers.

Rubiconproject
35 pubs
Pubmatic
17 pubs
Smartadserver
16 pubs
Sharethrough
15 pubs
Smaato
10 pubs
Freestar
9 pubs
Openx
6 pubs
33Across
5 pubs
Inmobi
5 pubs
Lijit
5 pubs
Sonobi
4 pubs
Taboola
4 pubs
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Online Marketplaces Publishers by Country

United States
64 pubs
Japan
57 pubs
Netherlands
50 pubs
Brazil
46 pubs
Turkey
36 pubs
Ukraine
33 pubs
Poland
32 pubs
Germany
27 pubs
India
21 pubs
Russia
20 pubs
Indonesia
16 pubs
Czech Republic
13 pubs

Header Bidding in Online Marketplaces

Most common header bidding partners among online marketplaces publishers.

TheMediaGrid
128 pubs
Duration Media
110 pubs
Criteo
108 pubs
Between
103 pubs
OpenX
89 pubs
AppNexus
86 pubs
Blue
82 pubs
Index Exchange
72 pubs
QT
72 pubs
PubMatic
68 pubs
xe.works
65 pubs
Yandex
61 pubs

Find Online Marketplaces Publishers for Your Campaigns

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Frequently Asked Questions

Red Volcano tracks 9,498 publisher websites in the Online Marketplaces category, of which 591 have a verified ads.txt file. Data is refreshed weekly.

The top Online Marketplaces publishers for advertising are ranked by global traffic and ads.txt presence. Red Volcano's platform lets you filter by country, SSP relationships, and technology stack to find the best fit for your campaigns.

The leading SSP among Online Marketplaces publishers is Rubiconproject. Red Volcano provides detailed SSP penetration data across every publisher vertical.

The largest market for Online Marketplaces publishers is United States. Red Volcano tracks geographic distribution across 190+ countries.

Red Volcano's Web Discovery platform lets you search and filter all 9,498 Online Marketplaces publishers by country, traffic, SSP, and technology. Book a demo for full access.

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