Top News & Media Publishers for Advertising — 2026 Data

Red Volcano tracks 133,225 publisher websites in the News & Media vertical, with 40,228 verified ads.txt files. Explore top publishers, SSP market share, and ad tech adoption in this category.

● Data last updated: March 09, 2026
133,225
Publishers Tracked
30.2%
ads.txt Adoption
Pubmatic
Top SSP
United States
Top Country
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Top 50 News & Media Publishers

The highest-ranked news & media publishers with a verified ads.txt file, sorted by global traffic rank.

#DomainGlobal RankMonthly PageviewsCountryHeader Bidding
1yahoo.com#152,873,425,636United StatesAdvertising.comBetweenBlue+75
2nytimes.com#66694,369,788United StatesAAXAppNexusBetween+39
3globo.com#67851,603,999BrazilAFPRelayBetween+16
4msn.com#74507,339,536United StatesBetweenHybrid.aiQT+10
5bbc.co.uk#80577,227,093United KingdomBetweenBlueTheMediaGrid+23
6bbc.com#88552,030,429United StatesBetweenBlueTheMediaGrid+32
7cnn.com#104490,866,410United StatesAOLAppNexusBetween+43
8fmkorea.com#130141,202,138South KoreaNot detected
9theguardian.com#139337,719,856United KingdomBetweenBlueGlimpse Protocol+33
10foxnews.com#146282,354,363United StatesJANetAAXAFP+33
11uol.com.br#148248,121,697BrazilUOLxe.worksAFP+40
12wp.pl#161188,272,433PolandBetweenBlueTheMediaGrid+35
13indiatimes.com#167272,491,301IndiaAAXTheMediaGridSMARTSTREAM.TV+92
14onet.pl#176199,336,572PolandAdvertising.comRingierAxelSpringerBetween+18
15infobae.com#198242,274,403Argentinaxe.worksTheMediaGridDuration Media+19
16auone.jp#226206,010,501Japan33AcrossAdformOpenRTBCriteo+42
17dailymail.co.uk#232216,091,245United Kingdom33AcrossAAXAdvertising.com+127
18bild.de#237205,171,142GermanyAdformOpenRTBTheMediaGridMEDIAIMPACT+37
19interia.pl#265139,281,429PolandDuration MediaReloadRise+12
20t-online.de#289127,418,670GermanyANIVIEWBetweenCriteo+25
21people.com#295181,478,713United StatesAdvertising.comAppNexusBlue+44
22vnexpress.net#308130,711,082VietnameClickxe.worksDuration Media+27
23163.com#315113,647,564ChinaNot detected
24n-tv.de#368149,858,916GermanyOutbrain - OldAniviewBlue+45
25elpais.com#378134,491,945SpainAJAIntegral Ad Science (IAS)Index Exchange+18
26elmundo.es#388119,970,947SpainAdvertising.comCompassCriteo+113
27usatoday.com#390133,435,865United StatesTheMediaGridDuration MediaIndex Exchange+73
28repubblica.it#392122,115,214ItalyTim MediaviIndex Exchange+115
29aajtak.in#416127,864,528IndiaAAXBetweenJW Player+36
30libero.it#42161,390,923ItalyAdvertising.comBetweenCriteo+24
31detik.com#431118,613,592IndonesiaBlueTheMediaGridIDX bidder adapter+24
32hurriyet.com.tr#45790,059,809TurkeyOnline Media SolutionsYandexAOL+22
33news18.com#468113,187,209IndiaAAXAFPBetween+27
34nikkei.com#47999,778,150JapanPubmaticXaxisJ Carter Marketing+2
35eenadu.net#48589,464,575IndiaDuration MediaQTCriteo
36yomiuri.co.jp#50086,137,110JapanIPAXConcertfluct+44
37apnews.com#505114,184,974United StatesAdformOpenRTBDianomiSportplatz Media+96
38ukr.net#50983,668,330UkraineBidmaticMgidadriver+15
39livedoor.com#510100,155,438JapanfluctQTDuration Media+58
40lefigaro.fr#52095,873,920FranceAAXTaboolaQT+33
41nu.nl#526105,550,112NetherlandsAdheseAppNexusCriteo+39
42novinky.cz#529102,577,938Czech RepublicNot detected
43nypost.com#551100,265,882United StatesIntegral Ad Science (IAS)AAXAdvertising.com+43
44cnbc.com#557112,773,444United StatesAJABetweenDigitalCriteo+34
45hindustantimes.com#562100,229,186IndiaBetweenOpt Out AdvertisingPubMatic+30
46lokmat.com#56784,490,298IndiaAOLC1XCox+49
47nbcnews.com#577107,507,356United StatesCriteoOpt Out AdvertisingBetween+37
48ouest-france.fr#58385,475,672FranceAdformOpenRTBInvibesseedtag+10
49lemonde.fr#58884,525,310FranceIndex ExchangeTim Mediavi+29
50news.nate.com#58964,690,147South KoreaCompassCriteoEquativ+13

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SSP Market Share in News & Media

The most common SSP partnerships among news & media publishers.

Pubmatic
4,909 pubs
Rubiconproject
3,217 pubs
Taboola
1,891 pubs
Freestar
1,287 pubs
Smaato
1,033 pubs
Aniview
567 pubs
Sharethrough
481 pubs
Openx
480 pubs
Amagi
471 pubs
Lijit
448 pubs
33Across
411 pubs
Adingo.Jp
344 pubs
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News & Media Publishers by Country

United States
6,837 pubs
Japan
2,040 pubs
Italy
1,936 pubs
Russia
1,760 pubs
Brazil
1,746 pubs
Country 300
1,379 pubs
Turkey
1,332 pubs
India
1,276 pubs
Ukraine
1,227 pubs
Spain
1,208 pubs
Indonesia
1,107 pubs
Poland
1,054 pubs

Header Bidding in News & Media

Most common header bidding partners among news & media publishers.

TheMediaGrid
19,882 pubs
Duration Media
17,719 pubs
Between
17,004 pubs
Criteo
16,666 pubs
Blue
14,682 pubs
OpenX
14,167 pubs
AppNexus
13,956 pubs
QT
13,848 pubs
Yandex
11,657 pubs
PubMatic
11,596 pubs
Index Exchange
11,444 pubs
xe.works
11,084 pubs

Find News & Media Publishers for Your Campaigns

Red Volcano gives you access to all 133,225 news & media publishers with advanced filtering, exports, and monitoring.

Frequently Asked Questions

Red Volcano tracks 133,225 publisher websites in the News & Media category, of which 40,228 have a verified ads.txt file. Data is refreshed weekly.

The top News & Media publishers for advertising are ranked by global traffic and ads.txt presence. Red Volcano's platform lets you filter by country, SSP relationships, and technology stack to find the best fit for your campaigns.

The leading SSP among News & Media publishers is Pubmatic. Red Volcano provides detailed SSP penetration data across every publisher vertical.

The largest market for News & Media publishers is United States. Red Volcano tracks geographic distribution across 190+ countries.

Red Volcano's Web Discovery platform lets you search and filter all 133,225 News & Media publishers by country, traffic, SSP, and technology. Book a demo for full access.

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