Top E-Commerce & Shopping Publishers for Advertising — 2026 Data

Red Volcano tracks 119,509 publisher websites in the E-Commerce & Shopping vertical, with 8,116 verified ads.txt files. Explore top publishers, SSP market share, and ad tech adoption in this category.

● Data last updated: March 09, 2026
119,509
Publishers Tracked
6.8%
ads.txt Adoption
Pubmatic
Top SSP
United States
Top Country
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Top 50 E-Commerce & Shopping Publishers

The highest-ranked e-commerce & shopping publishers with a verified ads.txt file, sorted by global traffic rank.

#DomainGlobal RankMonthly PageviewsCountryHeader Bidding
1ebay.com#42666,753,176United StatesAJACoxIndex Exchange+40
2rakuten.co.jp#68425,365,591JapanNot detected
3avito.ru#79303,801,328RussiaAdformOpenRTBBuzzoolaYandex+7
4mercadolivre.com.br#90290,837,102BrazilNot detected
5mercari.com#151160,026,969JapanNot detected
6target.com#155207,203,241United StatesTheMediaGridQTCriteo+30
7allegro.pl#162149,012,231PolandTim MediaviAJA+5
8mercadolibre.com.ar#217110,593,222ArgentinaNot detected
9leboncoin.fr#227121,666,791FranceAdvertising.comDuration MediaBetween+17
10kleinanzeigen.de#236117,876,412GermanyAdvertising.comAAXBetween+20
11ebay.de#250118,932,729GermanyNot detected
12rakuten.com#252199,634,653JapanNot detected
13mercadolibre.com.mx#258103,469,912MexicoNot detected
14olx.com.br#30595,620,768BrazilAdprimeBetweenDuration Media+11
15ticketmaster.com#306123,264,112United StatesNot detected
16wayfair.com#32099,054,777United StatesNot detected
17dmm.com#321127,944,207JapanNot detected
18bol.com#42274,468,242NetherlandsNot detected
19olx.ua#48655,078,582UkraineBetweenCriteoTheMediaGrid+21
20poshmark.com#50366,564,372United StatesBetweenBlueQT+14
21kakaku.com#54469,039,437JapanAAXOpt Out AdvertisingSovrn+48
22finn.no#57830,923,260NorwayAdvertising.comTheMediaGridOpt Out Advertising+35
23mercadolibre.com.co#58647,917,267ColombiaNot detected
24gmarket.co.kr#60256,369,203South KoreaNot detected
25meesho.com#60654,772,031IndiaNot detected
26subito.it#65449,096,078ItalyOutbrain - OldPubMaticTeads+11
27marktplaats.nl#78239,815,018NetherlandsPubMaticTheMediaGridBetween+26
28slickdeals.net#78865,211,256United StatesBetweenCordless.coTheMediaGrid+23
29ebay.it#79541,945,190ItalyNot detected
30markt.de#80436,447,128GermanyCriteoDuration MediaIndex Exchange+51
31mercadolibre.cl#89836,516,547Country 152Not detected
32olx.in#92234,611,251IndiaAdMaticAdponeAdsInteractive+24
33ebay.com.au#92839,772,266AustraliaA4GAJABetweenDigital+21
34willhaben.at#1,13122,961,224AustriaCriteoReloadBetween+22
35blocket.se#1,15718,970,517SwedenAdvertising.comBetweenBlue+40
36cdiscount.com#1,21733,630,289FranceBetweenBlueDuration Media+1
37pia.jp#1,26827,766,305JapanCriteoOTMPubMatic+31
38my-best.com#1,30151,154,636JapanNot detected
39ebay.ca#1,33628,553,938CanadaNot detected
40ecnavi.jp#1,44323,579,084JapanRakutenTrafficGateAdformOpenRTB+44
41ceneo.pl#1,46835,012,285PolandNot detected
42kupujemprodajem.com#1,48915,442,333Country 688ColossusTheMediaGridBetween+23
43bazos.cz#1,56917,892,329Czech RepublicNot detected
44tori.fi#1,62917,405,010Country 246Advertising.comTheMediaGridOpt Out Advertising+32
45fnac.com#1,63827,197,684FranceAJACriteoIntegral Ad Science (IAS)+32
46casasbahia.com.br#1,65931,147,804BrazilJ Carter MarketingAppNexusCriteo+1
47netshoes.com.br#1,69226,632,771Brazil33AcrossCriteoDuration Media+25
48opensooq.com#1,85123,291,175Country 368BetweenBlueCriteo+43
49kufar.by#1,90521,546,269Country 112TheMediaGridYandexAdvertising.com+23
50ticketmaster.com.mx#1,92221,095,838MexicoTim MediaviAJA+11

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SSP Market Share in E-Commerce & Shopping

The most common SSP partnerships among e-commerce & shopping publishers.

Pubmatic
383 pubs
Rubiconproject
377 pubs
Smaato
117 pubs
Freestar
106 pubs
Sharethrough
91 pubs
Taboola
82 pubs
Lijit
80 pubs
Sonobi
76 pubs
Adingo.Jp
75 pubs
Smartadserver
75 pubs
Appnexus
65 pubs
Openx
58 pubs
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E-Commerce & Shopping Publishers by Country

United States
849 pubs
Japan
531 pubs
South Korea
531 pubs
Brazil
456 pubs
Poland
405 pubs
France
331 pubs
Germany
331 pubs
Russia
328 pubs
Netherlands
294 pubs
Indonesia
209 pubs
India
203 pubs
United Kingdom
200 pubs

Header Bidding in E-Commerce & Shopping

Most common header bidding partners among e-commerce & shopping publishers.

TheMediaGrid
1,862 pubs
Duration Media
1,579 pubs
Criteo
1,555 pubs
Between
1,439 pubs
OpenX
1,368 pubs
AppNexus
1,355 pubs
Blue
1,188 pubs
PubMatic
1,119 pubs
QT
1,087 pubs
Index Exchange
1,068 pubs
Yandex
968 pubs
AJA
876 pubs

Find E-Commerce & Shopping Publishers for Your Campaigns

Red Volcano gives you access to all 119,509 e-commerce & shopping publishers with advanced filtering, exports, and monitoring.

Frequently Asked Questions

Red Volcano tracks 119,509 publisher websites in the E-Commerce & Shopping category, of which 8,116 have a verified ads.txt file. Data is refreshed weekly.

The top E-Commerce & Shopping publishers for advertising are ranked by global traffic and ads.txt presence. Red Volcano's platform lets you filter by country, SSP relationships, and technology stack to find the best fit for your campaigns.

The leading SSP among E-Commerce & Shopping publishers is Pubmatic. Red Volcano provides detailed SSP penetration data across every publisher vertical.

The largest market for E-Commerce & Shopping publishers is United States. Red Volcano tracks geographic distribution across 190+ countries.

Red Volcano's Web Discovery platform lets you search and filter all 119,509 E-Commerce & Shopping publishers by country, traffic, SSP, and technology. Book a demo for full access.

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