Comprehensive publisher intelligence for the China advertising market. Red Volcano tracks 204,116 publisher websites in China, with 4,358 verified ads.txt files. Data updated weekly from proprietary crawlers.
The highest-ranked publisher websites in China based on global traffic rank, filtered to sites with a verified ads.txt file. Each publisher's technology stack and SSP relationships are detected weekly by Red Volcano's crawlers.
| # | Domain | Global Rank | Monthly Pageviews | Category | ads.txt Lines | Header Bidding Partners |
|---|---|---|---|---|---|---|
| 1 | weibo.com | #256 | 134,856,173 | Computers Electronics And Technology | 1445 | ReloadAdformCriteo+5 |
| 2 | 163.com | #315 | 113,647,564 | News And Media | 2 | Not detected |
| 3 | douban.com | #436 | 67,885,781 | Arts And Entertainment | 501 | Index ExchangeTim Mediavi+10 |
| 4 | hupu.com | #645 | 63,339,574 | Sports | 1 | Not detected |
| 5 | sohu.com | #661 | 63,875,657 | News And Media | 2239 | Not detected |
| 6 | ifeng.com | #1,161 | 47,576,642 | News And Media | 1 | OpenXPubMaticTripleLift+12 |
| 7 | sina.com.cn | #1,200 | 46,750,877 | News And Media | 45 | eClickDiscoveryDspMgid+10 |
| 8 | iqiyi.com | #1,450 | 45,849,758 | Arts And Entertainment | 27 | Not detected |
| 9 | gamersky.com | #1,622 | 31,486,563 | Games | 44 | Not detected |
| 10 | 3dmgame.com | #1,788 | 26,410,786 | Games | 1 | Not detected |
| 11 | sogou.com | #2,135 | 21,743,108 | Computers Electronics And Technology | 1 | Not detected |
| 12 | sina.cn | #2,648 | 21,434,122 | News And Media | 2 | Not detected |
| 13 | smzdm.com | #2,668 | 20,014,910 | E-Commerce And Shopping | 38 | AdformOpenRTBGnetBlue+7 |
| 14 | 52pojie.cn | #2,861 | 16,414,038 | Computers Electronics And Technology | 2 | Not detected |
| 15 | 178.com | #2,923 | 12,685,344 | Games | 30 | QTBetweenDuration Media+1 |
| 16 | jjwxc.net | #3,724 | 11,564,650 | Arts And Entertainment | 1 | Not detected |
| 17 | ngabbs.com | #4,213 | 9,238,446 | Games | 4 | Not detected |
| 18 | linux.do | #4,222 | 6,649,482 | Computers Electronics And Technology | 1 | Not detected |
| 19 | ithome.com | #5,002 | 11,697,476 | Computers Electronics And Technology | 2 | Not detected |
| 20 | msn.cn | #5,400 | 12,999,280 | Computers Electronics And Technology | 768 | BetweenblisHybrid.ai+11 |
| 21 | zol.com.cn | #5,475 | 8,211,994 | Computers Electronics And Technology | 1 | Not detected |
| 22 | tampermonkey.net | #5,524 | 12,439,605 | Computers Electronics And Technology | 1080 | AdformOpenRTBBetweenOpt Out Advertising+8 |
| 23 | cnblogs.com | #6,040 | 12,758,444 | Computers Electronics And Technology | 123 | 33AcrossCriteoBetween+10 |
| 24 | poe.ninja | #6,351 | 8,282,145 | Games | 95 | Duration MediaANIVIEWAxis+61 |
| 25 | warcraftlogs.com | #6,690 | 5,680,188 | Games | 96 | Duration MediaBetweenTheMediaGrid+18 |
| 26 | igg-games.com | #6,810 | 7,257,285 | Games | 484 | AJACPMStarTim Media+40 |
| 27 | warframe.market | #7,180 | 7,003,033 | Games | 148 | Not detected |
| 28 | 4399.com | #7,291 | 7,213,346 | Games | 3 | Not detected |
| 29 | xsw.tw | #7,525 | 4,842,775 | Arts And Entertainment | 1 | Not detected |
| 30 | tcl.com | #7,967 | 6,001,628 | Computers Electronics And Technology | 918 | Not detected |
| 31 | v2ex.com | #8,122 | 6,430,291 | Computers Electronics And Technology | 1 | Not detected |
| 32 | weather.com.cn | #8,229 | 7,658,672 | Science And Education | 1 | Not detected |
| 33 | mcmod.cn | #8,626 | 5,586,142 | Games | 1 | Not detected |
| 34 | mydrivers.com | #8,672 | 6,717,351 | Computers Electronics And Technology | 96 | Not detected |
| 35 | moegirl.org.cn | #8,696 | 7,024,755 | Computers Electronics And Technology | 68 | Not detected |
| 36 | bmcx.com | #8,873 | 4,296,567 | Computers Electronics And Technology | 1 | Not detected |
| 37 | poe2db.tw | #9,394 | 6,305,205 | Games | 148 | Duration MediaBlueYandex+63 |
| 38 | lanzout.com | #9,751 | 5,262,118 | Computers Electronics And Technology | 1 | Not detected |
| 39 | china.com | #10,077 | 7,042,823 | News And Media | 3 | Not detected |
| 40 | newsmth.net | #10,950 | 3,178,741 | Computers Electronics And Technology | 1 | Not detected |
| 41 | greasyfork.org | #11,054 | 3,922,730 | Computers Electronics And Technology | 63 | Not detected |
| 42 | leetcode.cn | #11,408 | 3,133,175 | Computers Electronics And Technology | 1 | Not detected |
| 43 | lanzouo.com | #11,684 | 3,432,177 | Computers Electronics And Technology | 1 | Not detected |
| 44 | mgtv.com | #12,336 | 5,620,947 | Arts And Entertainment | 2 | Not detected |
| 45 | jandan.net | #12,402 | 5,256,699 | News And Media | 2 | AdformOneTagSovrn+81 |
| 46 | speedtest.cn | #12,701 | 5,484,760 | Computers Electronics And Technology | 1 | Not detected |
| 47 | snapany.com | #13,060 | 6,211,511 | Arts And Entertainment | 1 | Not detected |
| 48 | 360doc.com | #13,650 | 3,941,220 | News And Media | 2 | Not detected |
| 49 | 123pan.com | #13,907 | 4,043,902 | Computers Electronics And Technology | 1 | Not detected |
| 50 | listal.com | #14,074 | 2,005,203 | Science And Education | 1 | AdKernelGumGumIntegral Ad Science (IAS)+39 |
Want the full list of 204,116 publishers in China? Filter by vertical, technology, SSP, and more.
Book a Demo →The most widely adopted header bidding partners among publishers in China. 344 publishers (7.9% of ads.txt-enabled sites) use at least one header bidding partner.
Breakdown of publisher categories in China. The distribution shows which content verticals dominate the advertising landscape in this market.
Red Volcano gives you access to all 204,116 publishers in China with advanced filtering, CSV exports, monitoring alerts, and API access. Purpose-built for SSPs, ad networks, and the programmatic supply chain.
Red Volcano currently tracks 204,116 publisher websites in China, of which 4,358 have a verified ads.txt file. This data is refreshed weekly by our proprietary crawlers, making it one of the most comprehensive and up-to-date publisher databases for the China market.
Based on Red Volcano's data, Duration Media is the most widely adopted header bidding partner among publishers in China, while Pubmatic leads in SSP/monetization partnerships. The dominant publisher vertical is Computers Electronics And Technology.
The leading SSPs in China by publisher adoption include Pubmatic, Rubiconproject, Smaato, Taboola, Freestar. Red Volcano provides detailed breakdowns of every SSP's publisher footprint, sellers.json transparency, and growth trends.
Red Volcano's Web Discovery platform lets you search and filter all 204,116 tracked publishers in China by vertical, traffic, ad technology, SSP relationships, and more. Book a demo to explore the full dataset with advanced filters, exports, and monitoring tools.
Red Volcano refreshes all publisher data weekly, including ads.txt files, technology detection, traffic estimates, and SSP relationships. This ensures you always have the most current view of the China advertising landscape.