Top Publishers in South Korea — 2026 Data

Comprehensive publisher intelligence for the South Korea advertising market. Red Volcano tracks 98,359 publisher websites in South Korea, with 11,155 verified ads.txt files. Data updated weekly from proprietary crawlers.

● Data last updated: March 09, 2026
98,359
Publishers Tracked
11.3%
ads.txt Adoption
Pubmatic
Top SSP
News And Media
Top Vertical
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Top 50 Publishers in South Korea

The highest-ranked publisher websites in South Korea based on global traffic rank, filtered to sites with a verified ads.txt file. Each publisher's technology stack and SSP relationships are detected weekly by Red Volcano's crawlers.

#DomainGlobal RankMonthly PageviewsCategoryads.txt LinesHeader Bidding Partners
1dcinside.com#81311,148,083Arts And Entertainment1789CriteoTaboolaAdprime+18
2daum.net#101308,353,107Computers Electronics And Technology362Not detected
3fmkorea.com#130141,202,138News And Media86Not detected
4nate.com#283103,490,940Arts And Entertainment723CriteoOpt Out Advertisingxe.works+3
5trip.com#297137,711,101Travel And Tourism1Not detected
6ruliweb.com#40863,108,325Games1306CriteoInnityCompass+14
7news.nate.com#58964,690,147News And Media2CompassCriteoEquativ+13
8gmarket.co.kr#60256,369,203E-Commerce And Shopping2Not detected
9ppomppu.co.kr#68244,803,109Computers Electronics And Technology20833AcrossCriteoBrave+16
10sooplive.co.kr#74652,392,453Games347Not detected
11inven.co.kr#76146,079,374Games2526Not detected
12op.gg#82062,159,804Games3851BetweenKargoHybrid.ai+33
13ilbe.com#1,11030,717,538Arts And Entertainment1Index ExchangeOpenXTim Media+22
14clien.net#1,17834,370,999Computers Electronics And Technology54CriteoOpenXOutbrain - Old+22
15dogdrip.net#1,28823,035,588Computers Electronics And Technology912Not detected
16chosun.com#1,30845,839,984News And Media5728AdformOpenRTBBetweenBlue+18
17avacontents.co.kr#1,36138,064,328Other272TheMediaGridQTBetween+12
18saramin.co.kr#1,82318,112,271Jobs And Career3IDX bidder adapterQTRelay+16
19postype.com#1,90224,903,001Computers Electronics And Technology14BetweenSMARTSTREAM.TVDuration Media+19
20buzzvil.com#2,35231,100,486Computers Electronics And Technology1Not detected
21bobaedream.co.kr#2,48612,565,398Vehicles98133AcrossCriteoThe Trade Desk+15
22instiz.net#2,55116,754,159Computers Electronics And Technology582AdformOpenRTBBetweenDuration Media+13
23shinhancard.com#2,69017,876,799Finance394Not detected
24adison.co#2,73619,295,574E-Commerce And Shopping1Not detected
25kyobobook.co.kr#2,77414,645,937E-Commerce And Shopping32CriteoInMobiOpt Out Advertising+3
26etoland.co.kr#2,82810,945,977Computers Electronics And Technology5159BlueTheMediaGridBetween+13
27yna.co.kr#2,91322,648,241News And Media742IDX bidder adapterCriteoTaboola+10
28joongang.co.kr#3,06723,352,078Jobs And Career716AdformOpenRTBAdmaruCriteo+27
29tving.com#3,09616,661,155Arts And Entertainment77Not detected
30mk.co.kr#3,17217,492,090News And Media101CriteoTheMediaGridTaboola+23
31kone.gg#3,21710,635,450Games591Not detected
32hankyung.com#3,43521,001,905News And Media2014Integral Ad Science (IAS)Advertising.comBetween+20
33humoruniv.com#3,7229,417,499Arts And Entertainment240Not detected
34encar.com#3,8886,292,736Vehicles12Not detected
35hani.co.kr#4,09415,433,839News And Media4683AAXAdformOpenRTBAdmaru+28
36ondisk.co.kr#4,1636,158,882Adult74Not detected
37khan.co.kr#4,34815,593,837News And Media3450CriteoTaboolaBetween+12
38slrclub.com#4,4108,422,827Arts And Entertainment375CompassCriteoIDX bidder adapter+13
39toptoon.com#4,5148,220,810Adult2Not detected
40novelpia.com#4,54211,983,730Games104Not detected
41bntnews.co.kr#5,21117,208,666News And Media1Not detected
42news1.kr#5,44613,559,857News And Media2872AdformCriteoOpenX+8
43skyscanner.co.kr#5,5437,878,777Travel And Tourism78ReloadTim Mediavi+18
44lolchess.gg#5,9289,329,295Games157Integral Ad Science (IAS)BetweenColossus+63
45myrealtrip.com#6,0089,776,346Travel And Tourism1Not detected
4682cook.com#6,1558,562,353Food And Drink71CompassCriteoThe Trade Desk+15
47treasurecomics.com#6,2258,396,771Other311AdformOpenRTBAdvertising.comDuration Media+15
48sbs.co.kr#6,25510,692,248Arts And Entertainment275AdformOpenRTBfluctOpenX+84
49gongskin.co.kr#6,46813,272,469E-Commerce And Shopping1Not detected
50ygosu.com#6,5204,717,888Computers Electronics And Technology172AdformOpenRTBCriteoOpt Out Advertising+9

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SSP Market Share in South Korea

The most common SSP and monetization partnerships among publishers in South Korea, based on ads.txt analysis. These represent the SSP domains most frequently declared across 11,155 verified ads.txt files.

Pubmatic
286 pubs
Taboola
233 pubs
Inmobi
161 pubs
Rubiconproject
103 pubs
Adingo.Jp
58 pubs
Pubnative.Net
57 pubs
Smartadserver
56 pubs
Sonobi
33 pubs
Smaato
30 pubs
Mman.Kr
29 pubs
Freestar
26 pubs
Themoneytizer
20 pubs

Header Bidding Landscape in South Korea

The most widely adopted header bidding partners among publishers in South Korea. 763 publishers (6.8% of ads.txt-enabled sites) use at least one header bidding partner.

Criteo
684 pubs
TheMediaGrid
664 pubs
Duration Media
595 pubs
Between
519 pubs
OpenX
517 pubs
AppNexus
498 pubs
Blue
469 pubs
QT
425 pubs
AJA
396 pubs
Index Exchange
383 pubs
AdformOpenRTB
366 pubs
IDX bidder adapter
355 pubs
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Publisher Verticals in South Korea

Breakdown of publisher categories in South Korea. The distribution shows which content verticals dominate the advertising landscape in this market.

News And Media
1,035 pubs
Computers Electronics And Technology
736 pubs
E-Commerce And Shopping
525 pubs
Games
434 pubs
Computers Electronics And Technology
397 pubs
Finance
158 pubs
Adult
138 pubs
Jobs And Career
125 pubs
Arts And Entertainment
106 pubs
Travel And Tourism
88 pubs
Law And Government
82 pubs
Food And Drink
79 pubs

Explore the Full South Korea Publisher Dataset

Red Volcano gives you access to all 98,359 publishers in South Korea with advanced filtering, CSV exports, monitoring alerts, and API access. Purpose-built for SSPs, ad networks, and the programmatic supply chain.

Frequently Asked Questions

Red Volcano currently tracks 98,359 publisher websites in South Korea, of which 11,155 have a verified ads.txt file. This data is refreshed weekly by our proprietary crawlers, making it one of the most comprehensive and up-to-date publisher databases for the South Korea market.

Based on Red Volcano's data, Criteo is the most widely adopted header bidding partner among publishers in South Korea, while Pubmatic leads in SSP/monetization partnerships. The dominant publisher vertical is News And Media.

The leading SSPs in South Korea by publisher adoption include Pubmatic, Taboola, Inmobi, Rubiconproject, Adingo.Jp. Red Volcano provides detailed breakdowns of every SSP's publisher footprint, sellers.json transparency, and growth trends.

Red Volcano's Web Discovery platform lets you search and filter all 98,359 tracked publishers in South Korea by vertical, traffic, ad technology, SSP relationships, and more. Book a demo to explore the full dataset with advanced filters, exports, and monitoring tools.

Red Volcano refreshes all publisher data weekly, including ads.txt files, technology detection, traffic estimates, and SSP relationships. This ensures you always have the most current view of the South Korea advertising landscape.

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Related Data

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