Comprehensive publisher intelligence for the United Kingdom advertising market. Red Volcano tracks 174,854 publisher websites in United Kingdom, with 12,042 verified ads.txt files. Data updated weekly from proprietary crawlers.
The highest-ranked publisher websites in United Kingdom based on global traffic rank, filtered to sites with a verified ads.txt file. Each publisher's technology stack and SSP relationships are detected weekly by Red Volcano's crawlers.
| # | Domain | Global Rank | Monthly Pageviews | Category | ads.txt Lines | Header Bidding Partners |
|---|---|---|---|---|---|---|
| 1 | bbc.co.uk | #80 | 577,227,093 | News And Media | 44 | BetweenBlueTheMediaGrid+23 |
| 2 | theguardian.com | #139 | 337,719,856 | News And Media | 108 | BetweenBlueGlimpse Protocol+33 |
| 3 | dailymail.co.uk | #232 | 216,091,245 | News And Media | 273 | 33AcrossAAXAdvertising.com+127 |
| 4 | rightmove.co.uk | #234 | 80,470,239 | Business And Consumer Services | 297 | Not detected |
| 5 | asos.com | #497 | 57,971,858 | Lifestyle | 2 | Not detected |
| 6 | next.co.uk | #542 | 34,739,304 | Lifestyle | 1 | Index ExchangeReloadTim Media+22 |
| 7 | trustpilot.com | #591 | 91,293,055 | Finance | 1 | Not detected |
| 8 | edition.cnn.com | #656 | 95,295,357 | News And Media | 1164 | Not detected |
| 9 | skyscanner.net | #753 | 47,132,089 | Travel And Tourism | 78 | ReloadTim Mediavi+18 |
| 10 | skysports.com | #766 | 77,255,938 | Sports | 618 | BraveCriteoDistrictM DMX+28 |
| 11 | vinted.co.uk | #792 | 32,945,519 | Lifestyle | 1616 | AdagioAppNexusConnectAd+32 |
| 12 | telegraph.co.uk | #816 | 63,824,488 | News And Media | 85 | TheMediaGridHybrid.aiJANet+31 |
| 13 | independent.co.uk | #853 | 68,887,185 | News And Media | 293 | RiseBetweenBlue+61 |
| 14 | sky.com | #854 | 68,168,340 | Arts And Entertainment | 617 | Not detected |
| 15 | tesco.com | #1,093 | 30,567,842 | Food And Drink | 1 | Not detected |
| 16 | zoopla.co.uk | #1,100 | 29,483,105 | Business And Consumer Services | 224 | BetweenAdformOpenRTBTheMediaGrid+32 |
| 17 | metoffice.gov.uk | #1,209 | 43,677,800 | Science And Education | 51 | Advertising.comBlueCriteo+10 |
| 18 | mirror.co.uk | #1,297 | 48,849,747 | News And Media | 662 | InMobiAAXAdyoulike+68 |
| 19 | express.co.uk | #1,345 | 45,127,887 | News And Media | 662 | InMobiMANTIS Ad NetworkOneTag+121 |
| 20 | news.sky.com | #1,446 | 50,399,305 | News And Media | 617 | Not detected |
| 21 | bbcgoodfood.com | #1,583 | 39,840,793 | Food And Drink | 82 | AAXTealAdvertising.com+57 |
| 22 | onthemarket.com | #1,778 | 18,648,049 | Business And Consumer Services | 336 | AdprimeAppNexusCriteo+44 |
| 23 | thetrainline.com | #1,790 | 22,755,366 | Travel And Tourism | 128 | BetweenTheMediaGridDuration Media+59 |
| 24 | itv.com | #1,833 | 33,161,685 | Arts And Entertainment | 1 | Not detected |
| 25 | newsnow.co.uk | #1,938 | 30,231,400 | News And Media | 28 | BlockthroughTheMediaGridDiscoveryDsp+26 |
| 26 | thetimes.com | #2,032 | 30,878,688 | News And Media | 65 | AdformOpenRTBDuration MediaBetween+93 |
| 27 | ticketmaster.co.uk | #2,159 | 21,554,113 | E-Commerce And Shopping | 53 | Tim MediaviBetweenDigital+12 |
| 28 | mumsnet.com | #2,194 | 20,102,104 | News And Media | 303 | AAXAdvertising.comBlue+54 |
| 29 | lastminute.com | #2,281 | 15,412,398 | Travel And Tourism | 554 | Tim MediaviAJA+21 |
| 30 | loaded.com | #2,316 | 18,426,646 | Games | 749 | RakutenBetweenBlue+69 |
| 31 | bt.com | #2,427 | 17,152,322 | Computers Electronics And Technology | 27 | Not detected |
| 32 | gumtree.com | #2,684 | 17,087,354 | E-Commerce And Shopping | 147 | PubMaticAdvertising.comBetween+57 |
| 33 | manchestereveningnews.co.uk | #2,824 | 25,577,776 | News And Media | 662 | InMobiAAXAdyoulike+49 |
| 34 | vivastreet.co.uk | #2,848 | 8,955,813 | E-Commerce And Shopping | 167 | Not detected |
| 35 | dailyrecord.co.uk | #2,902 | 25,308,933 | News And Media | 662 | InMobiAAXAdyoulike+62 |
| 36 | flashscore.co.uk | #3,283 | 15,673,507 | Gambling | 113 | Not detected |
| 37 | virginmedia.com | #3,285 | 15,407,430 | Computers Electronics And Technology | 140 | Not detected |
| 38 | tfl.gov.uk | #3,328 | 14,874,212 | Travel And Tourism | 602 | RoundelBlueTheMediaGrid+21 |
| 39 | fut.gg | #3,378 | 10,844,147 | Games | 94 | TheMediaGridxe.worksBetween+48 |
| 40 | metro.co.uk | #3,820 | 18,832,528 | News And Media | 300 | JW PlayerBetweenBlue+31 |
| 41 | wayfair.co.uk | #3,998 | 11,895,995 | Home And Garden | 16 | Not detected |
| 42 | birminghammail.co.uk | #4,016 | 19,286,698 | News And Media | 662 | InMobiAAXAdyoulike+64 |
| 43 | radiotimes.com | #4,136 | 16,991,837 | Arts And Entertainment | 82 | AAXAdvertising.comBlue+32 |
| 44 | walesonline.co.uk | #4,148 | 17,867,277 | News And Media | 662 | InMobiAAXAdyoulike+67 |
| 45 | gbnews.com | #4,180 | 17,663,614 | News And Media | 705 | BetweenBlueTheMediaGrid+18 |
| 46 | liverpoolecho.co.uk | #4,375 | 17,238,357 | News And Media | 662 | InMobiAAXAdyoulike+66 |
| 47 | physicsandmathstutor.com | #4,376 | 11,061,213 | Science And Education | 345 | Advertising.comBlueTheMediaGrid+39 |
| 48 | timeout.com | #4,394 | 16,863,771 | Arts And Entertainment | 455 | TheMediaGridJW PlayerTaboola+33 |
| 49 | racingpost.com | #4,466 | 10,205,894 | Gambling | 11 | ClickonometricsCoxIntegral Ad Science (IAS)+21 |
| 50 | tattle.life | #4,531 | 10,225,249 | Computers Electronics And Technology | 127 | CriteoMediaGoOpenX+16 |
Want the full list of 174,854 publishers in United Kingdom? Filter by vertical, technology, SSP, and more.
Book a Demo →The most widely adopted header bidding partners among publishers in United Kingdom. 3,992 publishers (33.2% of ads.txt-enabled sites) use at least one header bidding partner.
Breakdown of publisher categories in United Kingdom. The distribution shows which content verticals dominate the advertising landscape in this market.
Red Volcano gives you access to all 174,854 publishers in United Kingdom with advanced filtering, CSV exports, monitoring alerts, and API access. Purpose-built for SSPs, ad networks, and the programmatic supply chain.
Red Volcano currently tracks 174,854 publisher websites in United Kingdom, of which 12,042 have a verified ads.txt file. This data is refreshed weekly by our proprietary crawlers, making it one of the most comprehensive and up-to-date publisher databases for the United Kingdom market.
Based on Red Volcano's data, TheMediaGrid is the most widely adopted header bidding partner among publishers in United Kingdom, while Pubmatic leads in SSP/monetization partnerships. The dominant publisher vertical is News And Media.
The leading SSPs in United Kingdom by publisher adoption include Pubmatic, Rubiconproject, Freestar, Sonobi, Sharethrough. Red Volcano provides detailed breakdowns of every SSP's publisher footprint, sellers.json transparency, and growth trends.
Red Volcano's Web Discovery platform lets you search and filter all 174,854 tracked publishers in United Kingdom by vertical, traffic, ad technology, SSP relationships, and more. Book a demo to explore the full dataset with advanced filters, exports, and monitoring tools.
Red Volcano refreshes all publisher data weekly, including ads.txt files, technology detection, traffic estimates, and SSP relationships. This ensures you always have the most current view of the United Kingdom advertising landscape.