Top Publishers in United States — 2026 Data

Comprehensive publisher intelligence for the United States advertising market. Red Volcano tracks 1,039,841 publisher websites in United States, with 120,806 verified ads.txt files. Data updated weekly from proprietary crawlers.

● Data last updated: March 09, 2026
1,039,841
Publishers Tracked
11.6%
ads.txt Adoption
Rubiconproject
Top SSP
News And Media
Top Vertical
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Top 50 Publishers in United States

The highest-ranked publisher websites in United States based on global traffic rank, filtered to sites with a verified ads.txt file. Each publisher's technology stack and SSP relationships are detected weekly by Red Volcano's crawlers.

#DomainGlobal RankMonthly PageviewsCategoryads.txt LinesHeader Bidding Partners
1x.com#54,582,461,731Computers Electronics And Technology7Not detected
2tiktok.com#73,203,464,728Computers Electronics And Technology44Not detected
3bing.com#103,471,950,520Computers Electronics And Technology1270Not detected
4yahoo.com#152,873,425,636News And Media821Advertising.comBetweenBlue+75
5linkedin.com#171,895,907,569Computers Electronics And Technology8Not detected
6pinterest.com#191,489,621,236Computers Electronics And Technology7Not detected
7live.com#241,470,357,676Computers Electronics And Technology50Not detected
8netflix.com#281,722,804,838Arts And Entertainment2Not detected
9fandom.com#39920,792,025Arts And Entertainment28033AcrossCriteoBlue+24
10ebay.com#42666,753,176E-Commerce And Shopping106AJACoxIndex Exchange+40
11twitch.tv#431,059,718,981Games21Not detected
12weather.com#461,108,313,929Science And Education163AAXAdvertising.comBetween+65
13roblox.com#55625,211,686Games4Not detected
14zillow.com#59319,635,096Business And Consumer Services14Not detected
15spotify.com#60562,245,915Arts And Entertainment26Not detected
16imdb.com#61552,104,293Arts And Entertainment435AAXAdvertising.comBetween+28
17nytimes.com#66694,369,788News And Media31AAXAppNexusBetween+39
18msn.com#74507,339,536News And Media768BetweenHybrid.aiQT+10
19taboola.com#78278,003,374Computers Electronics And Technology1599Not detected
20bbc.com#88552,030,429News And Media44BetweenBlueTheMediaGrid+32
21espn.com#89511,589,368Sports772Advertising.comBetweenBlue+61
22disneyplus.com#97377,819,714Arts And Entertainment41Not detected
23cnn.com#104490,866,410News And Media1164AOLAppNexusBetween+43
24hbomax.com#105390,022,000Arts And Entertainment279Not detected
25quora.com#123356,936,940Reference Materials227Not detected
26aol.com#133234,095,618Computers Electronics And Technology821AOLTaboolaAppNexus+36
27accuweather.com#143304,613,589Science And Education29CriteoDuration MediaUOL+17
28foxnews.com#146282,354,363News And Media160JANetAAXAFP+33
29target.com#155207,203,241E-Commerce And Shopping4TheMediaGridQTCriteo+30
30fedex.com#189208,615,111Business And Consumer Services1Not detected
31poki.com#197178,204,671Games154craftRumble Advertising CenterAdvertising.com+29
32character.ai#201195,841,894Ai Chatbots And Tools1Not detected
33hianime.to#210185,508,666Arts And Entertainment5530Not detected
34crunchyroll.com#220177,809,829Arts And Entertainment3319Not detected
35genius.com#241177,962,909Arts And Entertainment3860QuantcastGoogleTheMediaGrid+50
36tumblr.com#247138,116,890Computers Electronics And Technology21CriteoKueezRTBPubMatic+21
37wordpress.com#263158,855,513Computers Electronics And Technology27Not detected
38wattpad.com#27192,185,016Arts And Entertainment279BlueDuration MediaBlockthrough+34
39nexusmods.com#27275,613,229Games95BetweenTheMediaGridDuration Media+7
40mangadex.org#28557,730,846Arts And Entertainment1Not detected
41realtor.com#288111,016,092Business And Consumer Services33BetweenBlueCriteo+20
42flightradar24.com#29179,083,748Vehicles572QTBetweenBlue+40
43nextdoor.com#294165,616,449Computers Electronics And Technology5AppNexusEtargetIndex Exchange+16
44people.com#295181,478,713News And Media378Advertising.comAppNexusBlue+44
45soundcloud.com#299123,194,273Arts And Entertainment1306BetweenAdformOpenRTBCriteo+186
46ticketmaster.com#306123,264,112E-Commerce And Shopping2Not detected
47hulu.com#309143,040,921Arts And Entertainment312Not detected
48wayfair.com#32099,054,777E-Commerce And Shopping16Not detected
49bestbuy.com#332107,900,232Computers Electronics And Technology11Not detected
50goodreads.com#335100,099,833Science And Education250AAXDiscoveryDspQT+51

Want the full list of 1,039,841 publishers in United States? Filter by vertical, technology, SSP, and more.

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SSP Market Share in United States

The most common SSP and monetization partnerships among publishers in United States, based on ads.txt analysis. These represent the SSP domains most frequently declared across 120,806 verified ads.txt files.

Rubiconproject
11,107 pubs
Pubmatic
7,269 pubs
Sharethrough
5,761 pubs
Openx
4,276 pubs
Aniview
4,227 pubs
Sonobi
4,109 pubs
Smaato
2,676 pubs
Infolinks
2,282 pubs
Gumgum
2,076 pubs
Taboola
1,428 pubs
Freestar
1,173 pubs
Lijit
859 pubs

Header Bidding Landscape in United States

The most widely adopted header bidding partners among publishers in United States. 42,055 publishers (34.8% of ads.txt-enabled sites) use at least one header bidding partner.

TheMediaGrid
39,220 pubs
Criteo
33,469 pubs
Duration Media
30,869 pubs
Between
30,543 pubs
OpenX
30,538 pubs
PubMatic
27,913 pubs
AppNexus
27,278 pubs
Blue
24,186 pubs
Index Exchange
22,754 pubs
Sharethrough
22,525 pubs
QT
20,754 pubs
TripleLift
19,433 pubs
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Publisher Verticals in United States

Breakdown of publisher categories in United States. The distribution shows which content verticals dominate the advertising landscape in this market.

News And Media
6,752 pubs
Food And Drink
6,192 pubs
Games
5,204 pubs
Computers Electronics And Technology
3,125 pubs
Arts And Entertainment
2,753 pubs
Computers Electronics And Technology
2,485 pubs
Travel And Tourism
2,422 pubs
Community And Society
2,157 pubs
Arts And Entertainment
1,963 pubs
Science And Education
1,898 pubs
Sports
1,706 pubs
Arts And Entertainment
1,648 pubs

Explore the Full United States Publisher Dataset

Red Volcano gives you access to all 1,039,841 publishers in United States with advanced filtering, CSV exports, monitoring alerts, and API access. Purpose-built for SSPs, ad networks, and the programmatic supply chain.

Frequently Asked Questions

Red Volcano currently tracks 1,039,841 publisher websites in United States, of which 120,806 have a verified ads.txt file. This data is refreshed weekly by our proprietary crawlers, making it one of the most comprehensive and up-to-date publisher databases for the United States market.

Based on Red Volcano's data, TheMediaGrid is the most widely adopted header bidding partner among publishers in United States, while Rubiconproject leads in SSP/monetization partnerships. The dominant publisher vertical is News And Media.

The leading SSPs in United States by publisher adoption include Rubiconproject, Pubmatic, Sharethrough, Openx, Aniview. Red Volcano provides detailed breakdowns of every SSP's publisher footprint, sellers.json transparency, and growth trends.

Red Volcano's Web Discovery platform lets you search and filter all 1,039,841 tracked publishers in United States by vertical, traffic, ad technology, SSP relationships, and more. Book a demo to explore the full dataset with advanced filters, exports, and monitoring tools.

Red Volcano refreshes all publisher data weekly, including ads.txt files, technology detection, traffic estimates, and SSP relationships. This ensures you always have the most current view of the United States advertising landscape.

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