Which countries have the most publisher websites? A global view of programmatic advertising market size by publisher count.
Methodology: Countries ranked by total publisher websites tracked in Red Volcano's database. Country determined by primary audience location. Data refreshed weekly.
United States dominates with 1,039,841 publishers, followed by Japan (338,808) and Russia (317,486). The top 10 countries account for 3,056,304 publishers combined.
| Rank | Country | Publisher Count |
|---|---|---|
| 1 | United States | 1,039,841 |
| 2 | Japan | 338,808 |
| 3 | Russia | 317,486 |
| 4 | India | 239,083 |
| 5 | Germany | 218,605 |
| 6 | Brazil | 216,803 |
| 7 | China | 204,116 |
| 8 | United Kingdom | 174,854 |
| 9 | Indonesia | 161,233 |
| 10 | France | 145,475 |
Red Volcano provides publisher data for every country. Filter by technology, vertical, traffic tier, and more.
United States leads with 1,039,841 publisher websites, making it the largest market by publisher count in Red Volcano's dataset.
Publisher country is determined using audience-based country classification, which is based on the primary audience location and domain registration data.
Publisher count by country indicates market size and opportunity for SSPs and ad networks. Countries with more publishers offer larger addressable markets for supply-side platforms.
Red Volcano refreshes all publisher data including country classification weekly. This ranking is updated quarterly.