The most widely adopted header bidding demand partners in the programmatic ecosystem, ranked by publisher adoption.
Methodology: Header bidding partners ranked by unique publisher count where the partner is detected in the Prebid.js configuration. Data from Red Volcano's weekly crawl.
TheMediaGrid leads header bidding adoption with 556,248 publishers, closely followed by Criteo (468,718) and Duration Media (452,676). The header bidding landscape remains highly competitive with the top 10 all exceeding 307,294 publishers.
| Rank | Header Bidding Partner | Publisher Count |
|---|---|---|
| 1 | TheMediaGrid | 556,248 |
| 2 | Criteo | 468,718 |
| 3 | Duration Media | 452,676 |
| 4 | OpenX | 443,301 |
| 5 | Between | 424,530 |
| 6 | PubMatic | 401,838 |
| 7 | AOL | 394,519 |
| 8 | Blue | 383,972 |
| 9 | Teads | 345,950 |
| 10 | Opt Out Advertising | 307,294 |
See every publisher's header bidding stack, compare partners, and track adoption trends.
The most widely adopted header bidding partners are TheMediaGrid, Criteo, Duration Media, OpenX, Between, based on Red Volcano's analysis of header bidding configurations across 32M+ publisher websites.
Red Volcano detects header bidding partners through Prebid.js configuration analysis, JavaScript tag scanning, and ads.txt cross-referencing. Our crawlers identify which demand partners are active in each publisher's header bidding wrapper.
Header bidding adoption shifts gradually. Red Volcano tracks changes weekly, and this ranking is updated quarterly to show the latest adoption figures.