Which SSPs dominate the gaming vertical? Ranked by the number of gaming publishers listing each SSP in their ads.txt file.
Methodology: SSPs ranked by unique gaming publisher domains listing them in ads.txt. Data from Red Volcano's weekly crawl of 32M+ websites.
Pubmatic leads among gaming publishers with 1,940 sites, followed by Rubiconproject (1,209) and Freestar (689). Out of 126,670 gaming publishers tracked, the top SSP is present on 1.5% of sites.
| Rank | SSP | Gaming Publishers | Share of Vertical | Domain |
|---|---|---|---|---|
| 1 | Pubmatic | 1,940 | 1.5% | pubmatic.com |
| 2 | Rubiconproject | 1,209 | 1.0% | rubiconproject.com |
| 3 | Freestar | 689 | 0.5% | freestar.com |
| 4 | Smaato | 611 | 0.5% | smaato.com |
| 5 | Sharethrough | 595 | 0.5% | sharethrough.com |
| 6 | Sonobi | 295 | 0.2% | sonobi.com |
| 7 | Geniee.Co.Jp | 262 | 0.2% | geniee.co.jp |
| 8 | Smartadserver | 218 | 0.2% | smartadserver.com |
| 9 | Aniview | 200 | 0.2% | aniview.com |
| 10 | Adingo.Jp | 199 | 0.2% | adingo.jp |
Red Volcano lets you filter gaming publishers by SSP, country, traffic tier, and more. Build targeted outreach lists in minutes.
Based on Red Volcano's analysis, Pubmatic is the most widely adopted SSP among gaming publishers, with 1,940 gaming sites listing it in their ads.txt.
Red Volcano tracks 126,670 gaming publisher websites globally. This ranking shows which SSPs are most popular among these publishers based on ads.txt data.
SSPs are ranked by the number of gaming publisher domains (identified by content category) that list them in their ads.txt file. This indicates active monetization partnerships.
Red Volcano refreshes all ads.txt and publisher category data weekly. This ranking is updated quarterly.