Which SSPs dominate the news & media vertical? Ranked by the number of news & media publishers listing each SSP in their ads.txt file.
Methodology: SSPs ranked by unique news & media publisher domains listing them in ads.txt. Data from Red Volcano's weekly crawl of 32M+ websites.
Pubmatic leads among news & media publishers with 4,909 sites, followed by Rubiconproject (3,217) and Taboola (1,891). Out of 133,225 news & media publishers tracked, the top SSP is present on 3.7% of sites.
| Rank | SSP | News & Media Publishers | Share of Vertical | Domain |
|---|---|---|---|---|
| 1 | Pubmatic | 4,909 | 3.7% | pubmatic.com |
| 2 | Rubiconproject | 3,217 | 2.4% | rubiconproject.com |
| 3 | Taboola | 1,891 | 1.4% | taboola.com |
| 4 | Freestar | 1,287 | 1.0% | freestar.com |
| 5 | Smaato | 1,033 | 0.8% | smaato.com |
| 6 | Aniview | 567 | 0.4% | aniview.com |
| 7 | Sharethrough | 481 | 0.4% | sharethrough.com |
| 8 | Openx | 480 | 0.4% | openx.com |
| 9 | Amagi | 471 | 0.4% | amagi.com |
| 10 | Lijit | 448 | 0.3% | lijit.com |
Red Volcano lets you filter news & media publishers by SSP, country, traffic tier, and more. Build targeted outreach lists in minutes.
Based on Red Volcano's analysis, Pubmatic is the most widely adopted SSP among news & media publishers, with 4,909 news & media sites listing it in their ads.txt.
Red Volcano tracks 133,225 news & media publisher websites globally. This ranking shows which SSPs are most popular among these publishers based on ads.txt data.
SSPs are ranked by the number of news & media publisher domains (identified by content category) that list them in their ads.txt file. This indicates active monetization partnerships.
Red Volcano refreshes all ads.txt and publisher category data weekly. This ranking is updated quarterly.