Which SSPs dominate the sports vertical? Ranked by the number of sports publishers listing each SSP in their ads.txt file.
Methodology: SSPs ranked by unique sports publisher domains listing them in ads.txt. Data from Red Volcano's weekly crawl of 32M+ websites.
Pubmatic leads among sports publishers with 1,592 sites, followed by Rubiconproject (1,443) and Freestar (731). Out of 113,485 sports publishers tracked, the top SSP is present on 1.4% of sites.
| Rank | SSP | Sports Publishers | Share of Vertical | Domain |
|---|---|---|---|---|
| 1 | Pubmatic | 1,592 | 1.4% | pubmatic.com |
| 2 | Rubiconproject | 1,443 | 1.3% | rubiconproject.com |
| 3 | Freestar | 731 | 0.6% | freestar.com |
| 4 | Smaato | 460 | 0.4% | smaato.com |
| 5 | Openx | 427 | 0.4% | openx.com |
| 6 | Sharethrough | 423 | 0.4% | sharethrough.com |
| 7 | Infolinks | 346 | 0.3% | infolinks.com |
| 8 | Taboola | 313 | 0.3% | taboola.com |
| 9 | Sonobi | 262 | 0.2% | sonobi.com |
| 10 | Thebrave | 171 | 0.2% | thebrave.io |
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Based on Red Volcano's analysis, Pubmatic is the most widely adopted SSP among sports publishers, with 1,592 sports sites listing it in their ads.txt.
Red Volcano tracks 113,485 sports publisher websites globally. This ranking shows which SSPs are most popular among these publishers based on ads.txt data.
SSPs are ranked by the number of sports publisher domains (identified by content category) that list them in their ads.txt file. This indicates active monetization partnerships.
Red Volcano refreshes all ads.txt and publisher category data weekly. This ranking is updated quarterly.