A leading independent sell-side platform providing automated advertising technology and real-time programmatic solutions for premium publishers worldwide. Red Volcano tracks 48,300 publishers listing PubMatic in their ads.txt, plus 6,241 entries in their sellers.json.
Breakdown of PubMatic's sellers.json file showing the distribution of seller types. A higher proportion of PUBLISHER (direct) entries indicates a more transparent supply chain.
The highest-ranked publisher websites that list PubMatic in their ads.txt file, sorted by global traffic rank.
| # | Domain | Global Rank | Monthly Pageviews | Country | Category |
|---|---|---|---|---|---|
| 1 | bing.com | #10 | 3,471,950,520 | United States | Computers Electronics And Technology |
| 2 | linkedin.com | #17 | 1,895,907,569 | United States | Computers Electronics And Technology |
| 3 | vk.com | #30 | 905,844,240 | Russia | Computers Electronics And Technology |
| 4 | mail.ru | #37 | 774,311,749 | Russia | Computers Electronics And Technology |
| 5 | globo.com | #67 | 851,603,999 | Brazil | News And Media |
| 6 | avito.ru | #79 | 303,801,328 | Russia | E-Commerce And Shopping |
| 7 | dcinside.com | #81 | 311,148,083 | South Korea | Arts And Entertainment |
| 8 | scribd.com | #125 | 308,490,370 | India | Science And Education |
| 9 | yandex.com | #159 | 178,356,932 | Russia | Computers Electronics And Technology |
| 10 | wp.pl | #161 | 188,272,433 | Poland | News And Media |
| 11 | vkvideo.ru | #173 | 215,596,463 | Russia | Computers Electronics And Technology |
| 12 | cricbuzz.com | #182 | 332,040,248 | India | Sports |
| 13 | yandex.com.tr | #221 | 134,547,012 | Turkey | Computers Electronics And Technology |
| 14 | rightmove.co.uk | #234 | 80,470,239 | United Kingdom | Business And Consumer Services |
| 15 | kleinanzeigen.de | #236 | 117,876,412 | Germany | E-Commerce And Shopping |
| 16 | bild.de | #237 | 205,171,142 | Germany | News And Media |
| 17 | rakuten.com | #252 | 199,634,653 | Japan | E-Commerce And Shopping |
| 18 | asuracomic.net | #259 | 163,110,332 | United States | Games |
| 19 | tabelog.com | #264 | 126,049,108 | Japan | Food And Drink |
| 20 | interia.pl | #265 | 139,281,429 | Poland | News And Media |
| 21 | mediafire.com | #278 | 150,600,120 | Indonesia | Computers Electronics And Technology |
| 22 | nate.com | #283 | 103,490,940 | South Korea | Arts And Entertainment |
| 23 | espncricinfo.com | #301 | 177,452,010 | India | Sports |
| 24 | gismeteo.ru | #336 | 143,681,281 | Russia | Science And Education |
| 25 | as.com | #371 | 140,628,616 | Spain | Sports |
| 26 | repubblica.it | #392 | 122,115,214 | Italy | News And Media |
| 27 | detik.com | #431 | 118,613,592 | Indonesia | News And Media |
| 28 | rambler.ru | #452 | 94,840,851 | Russia | News And Media |
| 29 | hurriyet.com.tr | #457 | 90,059,809 | Turkey | News And Media |
| 30 | theqoo.net | #464 | 67,950,953 | South Korea | Arts And Entertainment |
| 31 | irctc.co.in | #467 | 74,635,169 | India | Travel And Tourism |
| 32 | bookmyshow.com | #474 | 79,250,872 | India | Arts And Entertainment |
| 33 | donga.com | #481 | 62,624,331 | South Korea | News And Media |
| 34 | moneycontrol.com | #489 | 92,481,878 | India | Finance |
| 35 | pikabu.ru | #495 | 102,227,705 | Russia | Arts And Entertainment |
| 36 | ukr.net | #509 | 83,668,330 | Ukraine | News And Media |
| 37 | justdial.com | #512 | 91,987,182 | India | Computers Electronics And Technology |
| 38 | vk.ru | #543 | 74,344,030 | Russia | Computers Electronics And Technology |
| 39 | zonatmo.com | #615 | 47,888,356 | Mexico | Arts And Entertainment |
| 40 | lenta.ru | #621 | 76,101,085 | Russia | News And Media |
| 41 | washingtonpost.com | #622 | 84,282,537 | United States | News And Media |
| 42 | gofile.io | #626 | 68,394,934 | United States | Computers Electronics And Technology |
| 43 | forbes.com | #646 | 95,239,788 | United States | News And Media |
| 44 | o2.pl | #650 | 64,679,751 | Poland | News And Media |
| 45 | clickpetroleoegas.com.br | #655 | 93,422,168 | Brazil | News And Media |
| 46 | indianexpress.com | #660 | 83,389,098 | India | News And Media |
| 47 | sohu.com | #661 | 63,875,657 | China | News And Media |
| 48 | bato.si | #667 | 48,756,376 | Indonesia | Arts And Entertainment |
| 49 | softonic.com | #670 | 59,547,002 | India | Computers Electronics And Technology |
| 50 | sooplive.co.kr | #746 | 52,392,453 | South Korea | Games |
Want the full list of 48,300 publishers working with PubMatic?
Book a Demo →Publisher distribution across countries for PubMatic. Shows the markets where PubMatic has the strongest publisher relationships.
Content category breakdown of publishers working with PubMatic.
The most common header bidding partners found alongside PubMatic on publisher websites.
Get complete access to PubMatic's publisher relationships, sellers.json analysis, and competitive intelligence. Filter by country, vertical, traffic, and technology stack.
According to Red Volcano's data, 48,300 publisher websites list PubMatic in their ads.txt file. Additionally, PubMatic's sellers.json contains 6,241 seller entries. This data is refreshed weekly.
The most common publisher vertical working with PubMatic is News And Media. PubMatic has the strongest publisher presence in United States. Red Volcano provides detailed breakdowns by vertical, geography, and traffic tier.
PubMatic's sellers.json contains 6,241 entries. Red Volcano analyzes sellers.json transparency for every SSP, including DIRECT vs INTERMEDIARY ratios, confidential entry rates, and cross-referencing with ads.txt declarations.
Red Volcano's platform provides the complete list of 48,300 publishers working with PubMatic, with filtering by country, vertical, traffic, and technology stack. Book a demo for full access.
Red Volcano detects PubMatic relationships through weekly crawls of ads.txt files across 32M+ publisher websites, cross-referenced with PubMatic's sellers.json and header bidding configuration analysis.