A header bidding adapter providing programmatic demand and auction optimization for publisher inventory. Red Volcano tracks 383,972 publisher websites using Blue, with data refreshed weekly from proprietary crawlers.
The highest-ranked websites using Blue, sorted by global traffic rank. Technology detection is based on Red Volcano's weekly crawl of ads.txt files, header bidding configurations, and JavaScript tag analysis.
| # | Domain | Global Rank | Monthly Pageviews | Country | Category |
|---|---|---|---|---|---|
| 1 | yahoo.com | #15 | 2,873,425,636 | United States | News And Media |
| 2 | xhamster.com | #22 | 1,297,111,345 | United States | Adult |
| 3 | fandom.com | #39 | 920,792,025 | United States | Arts And Entertainment |
| 4 | booking.com | #41 | 593,967,275 | United States | Travel And Tourism |
| 5 | weather.com | #46 | 1,108,313,929 | United States | Science And Education |
| 6 | telegram.org | #50 | 492,626,114 | Russia | Computers Electronics And Technology |
| 7 | nytimes.com | #66 | 694,369,788 | United States | News And Media |
| 8 | globo.com | #67 | 851,603,999 | Brazil | News And Media |
| 9 | pemsrv.com | #68 | 143,478,320 | India | Adult |
| 10 | msn.com | #74 | 507,339,536 | United States | News And Media |
| 11 | bbc.co.uk | #80 | 577,227,093 | United Kingdom | News And Media |
| 12 | dcinside.com | #81 | 311,148,083 | South Korea | Arts And Entertainment |
| 13 | ya.ru | #83 | 458,178,998 | Russia | Computers Electronics And Technology |
| 14 | bbc.com | #88 | 552,030,429 | United States | News And Media |
| 15 | espn.com | #89 | 511,589,368 | United States | Sports |
| 16 | pixiv.net | #98 | 291,562,862 | Japan | Arts And Entertainment |
| 17 | cnn.com | #104 | 490,866,410 | United States | News And Media |
| 18 | outbrain.com | #104 | 207,590,388 | Germany | Computers Electronics And Technology |
| 19 | rutube.ru | #109 | 382,594,053 | Russia | Arts And Entertainment |
| 20 | shopify.com | #112 | 225,792,302 | United States | Business And Consumer Services |
| 21 | aol.com | #133 | 234,095,618 | United States | Computers Electronics And Technology |
| 22 | craigslist.org | #138 | 113,939,213 | United States | E-Commerce And Shopping |
| 23 | theguardian.com | #139 | 337,719,856 | United Kingdom | News And Media |
| 24 | xhamster.desi | #140 | 226,295,387 | Germany | Adult |
| 25 | accuweather.com | #143 | 304,613,589 | United States | Science And Education |
| 26 | foxnews.com | #146 | 282,354,363 | United States | News And Media |
| 27 | target.com | #155 | 207,203,241 | United States | E-Commerce And Shopping |
| 28 | wp.pl | #161 | 188,272,433 | Poland | News And Media |
| 29 | indiatimes.com | #167 | 272,491,301 | India | News And Media |
| 30 | dood.re | #176 | 114,800 | Indonesia | Adult |
| 31 | onet.pl | #176 | 199,336,572 | Poland | News And Media |
| 32 | ameblo.jp | #181 | 226,152,817 | Japan | Computers Electronics And Technology |
| 33 | cricbuzz.com | #182 | 332,040,248 | India | Sports |
| 34 | poki.com | #197 | 178,204,671 | United States | Games |
| 35 | infobae.com | #198 | 242,274,403 | Argentina | News And Media |
| 36 | shopee.co.id | #209 | 133,256,689 | Indonesia | E-Commerce And Shopping |
| 37 | auone.jp | #226 | 206,010,501 | Japan | News And Media |
| 38 | leboncoin.fr | #227 | 121,666,791 | France | E-Commerce And Shopping |
| 39 | marca.com | #228 | 224,244,881 | Spain | Sports |
| 40 | dailymail.co.uk | #232 | 216,091,245 | United Kingdom | News And Media |
| 41 | kleinanzeigen.de | #236 | 117,876,412 | Germany | E-Commerce And Shopping |
| 42 | bild.de | #237 | 205,171,142 | Germany | News And Media |
| 43 | genius.com | #241 | 177,962,909 | United States | Arts And Entertainment |
| 44 | tumblr.com | #247 | 138,116,890 | United States | Computers Electronics And Technology |
| 45 | asuracomic.net | #259 | 163,110,332 | United States | Games |
| 46 | tabelog.com | #264 | 126,049,108 | Japan | Food And Drink |
| 47 | wattpad.com | #271 | 92,185,016 | United States | Arts And Entertainment |
| 48 | nexusmods.com | #272 | 75,613,229 | United States | Games |
| 49 | realtor.com | #288 | 111,016,092 | United States | Business And Consumer Services |
| 50 | t-online.de | #289 | 127,418,670 | Germany | News And Media |
Want the full list of 383,972 sites using Blue? Filter, export, and monitor.
Book a Demo →Geographic distribution of Blue adoption across publisher websites. Shows the top markets where publishers have integrated this technology.
Which content categories show the highest adoption of Blue. Understanding vertical distribution helps SSPs and ad networks identify where this technology is most prevalent.
The most common SSP and monetization partnerships among publishers using Blue, based on ads.txt and sellers.json analysis.
Red Volcano provides complete data on all 383,972 publishers using Blue — with filters by country, vertical, traffic, and SSP relationships. Export lists, set up monitoring alerts, and access via API.
According to Red Volcano's data, 383,972 publisher websites currently use Blue. This number is updated weekly based on our proprietary web crawlers that scan ads.txt files, JavaScript tags, and header bidding configurations across 32M+ websites.
The highest adoption of Blue is in United States, followed by other major digital advertising markets. Red Volcano tracks geographic distribution across 190+ countries, with detailed breakdowns available through our platform.
Publishers using Blue most commonly also use Duration Media, TheMediaGrid, Between, Criteo, OpenX. These co-occurring technologies indicate the typical header bidding and monetization stack of publishers in this segment.
The most common publisher vertical using Blue is News And Media. Red Volcano provides detailed category breakdowns showing adoption patterns across news, entertainment, sports, technology, and dozens of other verticals.
Red Volcano detects Blue through a combination of ads.txt analysis, JavaScript header bidding wrapper detection, sellers.json cross-referencing, and proprietary crawler technology. Our data is refreshed weekly to ensure accuracy.