A global advertising exchange enabling premium publishers to maximize their digital ad revenue. Red Volcano tracks 275,302 publisher websites using Index Exchange, with data refreshed weekly from proprietary crawlers.
The highest-ranked websites using Index Exchange, sorted by global traffic rank. Technology detection is based on Red Volcano's weekly crawl of ads.txt files, header bidding configurations, and JavaScript tag analysis.
| # | Domain | Global Rank | Monthly Pageviews | Country | Category |
|---|---|---|---|---|---|
| 1 | reddit.com | #8 | 4,385,329,502 | United States | Computers Electronics And Technology |
| 2 | yahoo.co.jp | #13 | 3,045,792,840 | Japan | News And Media |
| 3 | microsoft.com | #33 | 1,209,647,729 | United States | Computers Electronics And Technology |
| 4 | fandom.com | #39 | 920,792,025 | United States | Arts And Entertainment |
| 5 | ebay.com | #42 | 666,753,176 | United States | E-Commerce And Shopping |
| 6 | imdb.com | #61 | 552,104,293 | United States | Arts And Entertainment |
| 7 | nytimes.com | #66 | 694,369,788 | United States | News And Media |
| 8 | bbc.com | #88 | 552,030,429 | United States | News And Media |
| 9 | espn.com | #89 | 511,589,368 | United States | Sports |
| 10 | pixiv.net | #98 | 291,562,862 | Japan | Arts And Entertainment |
| 11 | cnn.com | #104 | 490,866,410 | United States | News And Media |
| 12 | spankbang.com | #107 | 224,100,602 | Japan | Adult |
| 13 | rutube.ru | #109 | 382,594,053 | Russia | Arts And Entertainment |
| 14 | shopify.com | #112 | 225,792,302 | United States | Business And Consumer Services |
| 15 | aol.com | #133 | 234,095,618 | United States | Computers Electronics And Technology |
| 16 | craigslist.org | #138 | 113,939,213 | United States | E-Commerce And Shopping |
| 17 | xhamster.desi | #140 | 226,295,387 | Germany | Adult |
| 18 | foxnews.com | #146 | 282,354,363 | United States | News And Media |
| 19 | target.com | #155 | 207,203,241 | United States | E-Commerce And Shopping |
| 20 | wp.pl | #161 | 188,272,433 | Poland | News And Media |
| 21 | allegro.pl | #162 | 149,012,231 | Poland | E-Commerce And Shopping |
| 22 | indiatimes.com | #167 | 272,491,301 | India | News And Media |
| 23 | dood.re | #176 | 114,800 | Indonesia | Adult |
| 24 | ameblo.jp | #181 | 226,152,817 | Japan | Computers Electronics And Technology |
| 25 | dailymotion.com | #191 | 230,839,608 | India | Arts And Entertainment |
| 26 | poki.com | #197 | 178,204,671 | United States | Games |
| 27 | onelink.me | #206 | 371,168,491 | United States | Computers Electronics And Technology |
| 28 | shopee.co.id | #209 | 133,256,689 | Indonesia | E-Commerce And Shopping |
| 29 | auone.jp | #226 | 206,010,501 | Japan | News And Media |
| 30 | marca.com | #228 | 224,244,881 | Spain | Sports |
| 31 | dailymail.co.uk | #232 | 216,091,245 | United Kingdom | News And Media |
| 32 | kleinanzeigen.de | #236 | 117,876,412 | Germany | E-Commerce And Shopping |
| 33 | bild.de | #237 | 205,171,142 | Germany | News And Media |
| 34 | interia.pl | #265 | 139,281,429 | Poland | News And Media |
| 35 | freepik.com | #268 | 105,550,673 | India | Arts And Entertainment |
| 36 | wattpad.com | #271 | 92,185,016 | United States | Arts And Entertainment |
| 37 | livedoor.jp | #287 | 159,743,578 | Japan | News And Media |
| 38 | nextdoor.com | #294 | 165,616,449 | United States | Computers Electronics And Technology |
| 39 | vnexpress.net | #308 | 130,711,082 | Vietnam | News And Media |
| 40 | sp.gov.br | #310 | 96,058,952 | Brazil | Law And Government |
| 41 | syosetu.com | #313 | 113,819,422 | Japan | Arts And Entertainment |
| 42 | trilltrill.jp | #318 | 184,689,066 | Japan | Food And Drink |
| 43 | olx.pl | #325 | 78,739,949 | Poland | E-Commerce And Shopping |
| 44 | xhamster19.com | #333 | 110,768,867 | India | Adult |
| 45 | goodreads.com | #335 | 100,099,833 | United States | Science And Education |
| 46 | gismeteo.ru | #336 | 143,681,281 | Russia | Science And Education |
| 47 | corriere.it | #338 | 119,687,717 | Italy | News And Media |
| 48 | ndtv.com | #346 | 108,834,021 | India | News And Media |
| 49 | nicovideo.jp | #353 | 100,898,803 | Japan | Arts And Entertainment |
| 50 | web.de | #356 | 89,383,690 | Germany | Computers Electronics And Technology |
Want the full list of 275,302 sites using Index Exchange? Filter, export, and monitor.
Book a Demo →Geographic distribution of Index Exchange adoption across publisher websites. Shows the top markets where publishers have integrated this technology.
Which content categories show the highest adoption of Index Exchange. Understanding vertical distribution helps SSPs and ad networks identify where this technology is most prevalent.
The most common SSP and monetization partnerships among publishers using Index Exchange, based on ads.txt and sellers.json analysis.
Red Volcano provides complete data on all 275,302 publishers using Index Exchange — with filters by country, vertical, traffic, and SSP relationships. Export lists, set up monitoring alerts, and access via API.
According to Red Volcano's data, 275,302 publisher websites currently use Index Exchange. This number is updated weekly based on our proprietary web crawlers that scan ads.txt files, JavaScript tags, and header bidding configurations across 32M+ websites.
The highest adoption of Index Exchange is in United States, followed by other major digital advertising markets. Red Volcano tracks geographic distribution across 190+ countries, with detailed breakdowns available through our platform.
Publishers using Index Exchange most commonly also use TheMediaGrid, AJA, Criteo, OpenX, Integral Ad Science (IAS). These co-occurring technologies indicate the typical header bidding and monetization stack of publishers in this segment.
The most common publisher vertical using Index Exchange is News And Media. Red Volcano provides detailed category breakdowns showing adoption patterns across news, entertainment, sports, technology, and dozens of other verticals.
Red Volcano detects Index Exchange through a combination of ads.txt analysis, JavaScript header bidding wrapper detection, sellers.json cross-referencing, and proprietary crawler technology. Our data is refreshed weekly to ensure accuracy.