A sell-side platform providing automated advertising technology for premium publishers. Red Volcano tracks 401,838 publisher websites using PubMatic, with data refreshed weekly from proprietary crawlers.
The highest-ranked websites using PubMatic, sorted by global traffic rank. Technology detection is based on Red Volcano's weekly crawl of ads.txt files, header bidding configurations, and JavaScript tag analysis.
| # | Domain | Global Rank | Monthly Pageviews | Country | Category |
|---|---|---|---|---|---|
| 1 | yahoo.com | #15 | 2,873,425,636 | United States | News And Media |
| 2 | ebay.com | #42 | 666,753,176 | United States | E-Commerce And Shopping |
| 3 | weather.com | #46 | 1,108,313,929 | United States | Science And Education |
| 4 | imdb.com | #61 | 552,104,293 | United States | Arts And Entertainment |
| 5 | nytimes.com | #66 | 694,369,788 | United States | News And Media |
| 6 | pemsrv.com | #68 | 143,478,320 | India | Adult |
| 7 | ya.ru | #83 | 458,178,998 | Russia | Computers Electronics And Technology |
| 8 | espn.com | #89 | 511,589,368 | United States | Sports |
| 9 | cnn.com | #104 | 490,866,410 | United States | News And Media |
| 10 | outbrain.com | #104 | 207,590,388 | Germany | Computers Electronics And Technology |
| 11 | shopify.com | #112 | 225,792,302 | United States | Business And Consumer Services |
| 12 | aol.com | #133 | 234,095,618 | United States | Computers Electronics And Technology |
| 13 | craigslist.org | #138 | 113,939,213 | United States | E-Commerce And Shopping |
| 14 | theguardian.com | #139 | 337,719,856 | United Kingdom | News And Media |
| 15 | accuweather.com | #143 | 304,613,589 | United States | Science And Education |
| 16 | foxnews.com | #146 | 282,354,363 | United States | News And Media |
| 17 | wp.pl | #161 | 188,272,433 | Poland | News And Media |
| 18 | indiatimes.com | #167 | 272,491,301 | India | News And Media |
| 19 | dood.re | #176 | 114,800 | Indonesia | Adult |
| 20 | onet.pl | #176 | 199,336,572 | Poland | News And Media |
| 21 | ameblo.jp | #181 | 226,152,817 | Japan | Computers Electronics And Technology |
| 22 | dailymotion.com | #191 | 230,839,608 | India | Arts And Entertainment |
| 23 | poki.com | #197 | 178,204,671 | United States | Games |
| 24 | infobae.com | #198 | 242,274,403 | Argentina | News And Media |
| 25 | shopee.co.id | #209 | 133,256,689 | Indonesia | E-Commerce And Shopping |
| 26 | auone.jp | #226 | 206,010,501 | Japan | News And Media |
| 27 | marca.com | #228 | 224,244,881 | Spain | Sports |
| 28 | dailymail.co.uk | #232 | 216,091,245 | United Kingdom | News And Media |
| 29 | kleinanzeigen.de | #236 | 117,876,412 | Germany | E-Commerce And Shopping |
| 30 | bild.de | #237 | 205,171,142 | Germany | News And Media |
| 31 | tumblr.com | #247 | 138,116,890 | United States | Computers Electronics And Technology |
| 32 | weibo.com | #256 | 134,856,173 | China | Computers Electronics And Technology |
| 33 | freepik.com | #268 | 105,550,673 | India | Arts And Entertainment |
| 34 | livedoor.jp | #287 | 159,743,578 | Japan | News And Media |
| 35 | realtor.com | #288 | 111,016,092 | United States | Business And Consumer Services |
| 36 | flightradar24.com | #291 | 79,083,748 | United States | Vehicles |
| 37 | people.com | #295 | 181,478,713 | United States | News And Media |
| 38 | soundcloud.com | #299 | 123,194,273 | United States | Arts And Entertainment |
| 39 | vnexpress.net | #308 | 130,711,082 | Vietnam | News And Media |
| 40 | sp.gov.br | #310 | 96,058,952 | Brazil | Law And Government |
| 41 | syosetu.com | #313 | 113,819,422 | Japan | Arts And Entertainment |
| 42 | trilltrill.jp | #318 | 184,689,066 | Japan | Food And Drink |
| 43 | investing.com | #329 | 160,696,387 | Turkey | Finance |
| 44 | goodreads.com | #335 | 100,099,833 | United States | Science And Education |
| 45 | ndtv.com | #346 | 108,834,021 | India | News And Media |
| 46 | researchgate.net | #347 | 102,524,597 | United States | Science And Education |
| 47 | web.de | #356 | 89,383,690 | Germany | Computers Electronics And Technology |
| 48 | n-tv.de | #368 | 149,858,916 | Germany | News And Media |
| 49 | as.com | #371 | 140,628,616 | Spain | Sports |
| 50 | elmundo.es | #388 | 119,970,947 | Spain | News And Media |
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Book a Demo →Geographic distribution of PubMatic adoption across publisher websites. Shows the top markets where publishers have integrated this technology.
Which content categories show the highest adoption of PubMatic. Understanding vertical distribution helps SSPs and ad networks identify where this technology is most prevalent.
The most common SSP and monetization partnerships among publishers using PubMatic, based on ads.txt and sellers.json analysis.
Red Volcano provides complete data on all 401,838 publishers using PubMatic — with filters by country, vertical, traffic, and SSP relationships. Export lists, set up monitoring alerts, and access via API.
According to Red Volcano's data, 401,838 publisher websites currently use PubMatic. This number is updated weekly based on our proprietary web crawlers that scan ads.txt files, JavaScript tags, and header bidding configurations across 32M+ websites.
The highest adoption of PubMatic is in United States, followed by other major digital advertising markets. Red Volcano tracks geographic distribution across 190+ countries, with detailed breakdowns available through our platform.
Publishers using PubMatic most commonly also use TheMediaGrid, Criteo, OpenX, Duration Media, Teads. These co-occurring technologies indicate the typical header bidding and monetization stack of publishers in this segment.
The most common publisher vertical using PubMatic is News And Media. Red Volcano provides detailed category breakdowns showing adoption patterns across news, entertainment, sports, technology, and dozens of other verticals.
Red Volcano detects PubMatic through a combination of ads.txt analysis, JavaScript header bidding wrapper detection, sellers.json cross-referencing, and proprietary crawler technology. Our data is refreshed weekly to ensure accuracy.