Rakuten's advertising division providing programmatic demand and display advertising solutions for publishers globally. Red Volcano tracks 181,528 publisher websites using Rakuten, with data refreshed weekly from proprietary crawlers.
The highest-ranked websites using Rakuten, sorted by global traffic rank. Technology detection is based on Red Volcano's weekly crawl of ads.txt files, header bidding configurations, and JavaScript tag analysis.
| # | Domain | Global Rank | Monthly Pageviews | Country | Category |
|---|---|---|---|---|---|
| 1 | dcinside.com | #81 | 311,148,083 | South Korea | Arts And Entertainment |
| 2 | outbrain.com | #104 | 207,590,388 | Germany | Computers Electronics And Technology |
| 3 | craigslist.org | #138 | 113,939,213 | United States | E-Commerce And Shopping |
| 4 | target.com | #155 | 207,203,241 | United States | E-Commerce And Shopping |
| 5 | ameblo.jp | #181 | 226,152,817 | Japan | Computers Electronics And Technology |
| 6 | syosetu.com | #313 | 113,819,422 | Japan | Arts And Entertainment |
| 7 | lowes.com | #317 | 111,708,101 | United States | Home And Garden |
| 8 | sbisec.co.jp | #426 | 80,808,543 | Japan | Finance |
| 9 | cookpad.com | #427 | 111,426,054 | Japan | Food And Drink |
| 10 | gamewith.jp | #445 | 112,604,083 | Japan | Games |
| 11 | itmedia.co.jp | #532 | 100,648,870 | Japan | Computers Electronics And Technology |
| 12 | kakaku.com | #544 | 69,039,437 | Japan | E-Commerce And Shopping |
| 13 | nikkansports.com | #549 | 88,264,400 | Japan | Sports |
| 14 | tenki.jp | #552 | 102,914,132 | Japan | Arts And Entertainment |
| 15 | nbcnews.com | #577 | 107,507,356 | United States | News And Media |
| 16 | 5ch.net | #601 | 87,229,666 | Japan | Games |
| 17 | oricon.co.jp | #768 | 68,400,675 | Japan | Arts And Entertainment |
| 18 | otomoto.pl | #844 | 42,406,186 | Poland | E-Commerce And Shopping |
| 19 | hatenablog.com | #875 | 70,970,148 | Japan | Computers Electronics And Technology |
| 20 | bfmtv.com | #882 | 71,788,407 | France | Arts And Entertainment |
| 21 | programme-tv.net | #932 | 64,493,319 | France | Arts And Entertainment |
| 22 | bunshun.jp | #935 | 48,472,769 | Japan | News And Media |
| 23 | navitime.co.jp | #938 | 56,382,855 | Japan | Travel And Tourism |
| 24 | mamastar.jp | #942 | 27,724,659 | Japan | News And Media |
| 25 | npr.org | #964 | 70,778,570 | United States | Arts And Entertainment |
| 26 | hochi.news | #967 | 62,127,026 | Japan | Sports |
| 27 | 20minutes.fr | #994 | 67,701,549 | France | News And Media |
| 28 | laposte.fr | #1,078 | 45,048,187 | France | Law And Government |
| 29 | kakuyomu.jp | #1,121 | 34,277,127 | Japan | Arts And Entertainment |
| 30 | russianfood.com | #1,135 | 50,427,993 | Russia | Food And Drink |
| 31 | sponichi.co.jp | #1,190 | 45,613,993 | Japan | News And Media |
| 32 | pia.jp | #1,268 | 27,766,305 | Japan | E-Commerce And Shopping |
| 33 | bloomberg.com | #1,284 | 51,528,502 | United States | News And Media |
| 34 | nifty.com | #1,296 | 37,078,376 | Japan | Computers Electronics And Technology |
| 35 | actu.fr | #1,354 | 51,069,994 | France | News And Media |
| 36 | atwiki.jp | #1,367 | 38,487,160 | Japan | Games |
| 37 | kurashiru.com | #1,387 | 51,118,823 | Japan | Food And Drink |
| 38 | diamond.jp | #1,390 | 42,822,698 | Japan | News And Media |
| 39 | ecnavi.jp | #1,443 | 23,579,084 | Japan | E-Commerce And Shopping |
| 40 | cosme.net | #1,497 | 24,037,083 | Japan | Lifestyle |
| 41 | gendai.media | #1,508 | 32,515,111 | Japan | News And Media |
| 42 | toyokeizai.net | #1,593 | 32,307,687 | Japan | Finance |
| 43 | csfd.cz | #1,615 | 27,404,139 | Czech Republic | Arts And Entertainment |
| 44 | leparisien.fr | #1,680 | 43,677,142 | France | News And Media |
| 45 | olx.ro | #1,688 | 19,554,099 | Romania | E-Commerce And Shopping |
| 46 | netshoes.com.br | #1,692 | 26,632,771 | Brazil | E-Commerce And Shopping |
| 47 | reserved.com | #1,746 | 22,397,164 | Poland | Lifestyle |
| 48 | infoseek.co.jp | #1,784 | 25,632,387 | Japan | Computers Electronics And Technology |
| 49 | comic-walker.com | #1,888 | 21,487,316 | Japan | Arts And Entertainment |
| 50 | lavanguardia.com | #2,042 | 29,909,657 | Spain | News And Media |
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Book a Demo →Geographic distribution of Rakuten adoption across publisher websites. Shows the top markets where publishers have integrated this technology.
Which content categories show the highest adoption of Rakuten. Understanding vertical distribution helps SSPs and ad networks identify where this technology is most prevalent.
The most common SSP and monetization partnerships among publishers using Rakuten, based on ads.txt and sellers.json analysis.
Red Volcano provides complete data on all 181,528 publishers using Rakuten — with filters by country, vertical, traffic, and SSP relationships. Export lists, set up monitoring alerts, and access via API.
According to Red Volcano's data, 181,528 publisher websites currently use Rakuten. This number is updated weekly based on our proprietary web crawlers that scan ads.txt files, JavaScript tags, and header bidding configurations across 32M+ websites.
The highest adoption of Rakuten is in United States, followed by other major digital advertising markets. Red Volcano tracks geographic distribution across 190+ countries, with detailed breakdowns available through our platform.
Publishers using Rakuten most commonly also use Duration Media, Between, TheMediaGrid, AOL, Blue. These co-occurring technologies indicate the typical header bidding and monetization stack of publishers in this segment.
The most common publisher vertical using Rakuten is Science And Education. Red Volcano provides detailed category breakdowns showing adoption patterns across news, entertainment, sports, technology, and dozens of other verticals.
Red Volcano detects Rakuten through a combination of ads.txt analysis, JavaScript header bidding wrapper detection, sellers.json cross-referencing, and proprietary crawler technology. Our data is refreshed weekly to ensure accuracy.