Websites Using Relay — 2026 Data

A header bidding relay platform that aggregates and optimizes demand from multiple sources for publishers. Red Volcano tracks 61,923 publisher websites using Relay, with data refreshed weekly from proprietary crawlers.

● Data last updated: March 13, 2026
61,923
Publishers Using
United States
Top Country
News And Media
Top Vertical
23.9%
ads.txt Rate
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Top Publishers Using Relay

The highest-ranked websites using Relay, sorted by global traffic rank. Technology detection is based on Red Volcano's weekly crawl of ads.txt files, header bidding configurations, and JavaScript tag analysis.

#DomainGlobal RankMonthly PageviewsCountryCategory
1nytimes.com#66694,369,788United StatesNews And Media
2globo.com#67851,603,999BrazilNews And Media
3bbc.co.uk#80577,227,093United KingdomNews And Media
4ya.ru#83458,178,998RussiaComputers Electronics And Technology
5bbc.com#88552,030,429United StatesNews And Media
6espn.com#89511,589,368United StatesSports
7theguardian.com#139337,719,856United KingdomNews And Media
8target.com#155207,203,241United StatesE-Commerce And Shopping
9leboncoin.fr#227121,666,791FranceE-Commerce And Shopping
10realtor.com#288111,016,092United StatesBusiness And Consumer Services
11people.com#295181,478,713United StatesNews And Media
12soundcloud.com#299123,194,273United StatesArts And Entertainment
13researchgate.net#347102,524,597United StatesScience And Education
14redfin.com#38786,885,927United StatesBusiness And Consumer Services
15elmundo.es#388119,970,947SpainNews And Media
16tbs.co.jp#434101,095,212JapanArts And Entertainment
17livedoor.com#510100,155,438JapanNews And Media
18lefigaro.fr#52095,873,920FranceNews And Media
19itmedia.co.jp#532100,648,870JapanComputers Electronics And Technology
20nikkansports.com#54988,264,400JapanSports
21nypost.com#551100,265,882United StatesNews And Media
22tenki.jp#552102,914,132JapanArts And Entertainment
23rottentomatoes.com#58586,324,010United StatesArts And Entertainment
24sports.yahoo.com#60494,623,315United StatesSports
25washingtonpost.com#62284,282,537United StatesNews And Media
26gazzetta.it#66585,144,954ItalySports
27softonic.com#67059,547,002IndiaComputers Electronics And Technology
28ppomppu.co.kr#68244,803,109South KoreaComputers Electronics And Technology
29cargurus.com#70849,912,265United StatesVehicles
30iltalehti.fi#71167,259,956Country 246News And Media
31mundodeportivo.com#72774,812,353SpainSports
32news.com.au#77564,318,963AustraliaNews And Media
33vinted.co.uk#79232,945,519United KingdomLifestyle
34vinted.fr#80537,343,428FranceLifestyle
35telegraph.co.uk#81663,824,488United KingdomNews And Media
36abc.net.au#83366,377,380AustraliaNews And Media
37otomoto.pl#84442,406,186PolandE-Commerce And Shopping
38independent.co.uk#85368,887,185United KingdomNews And Media
39terra.com.br#86251,572,768BrazilNews And Media
40merriam-webster.com#89557,944,524United StatesReference Materials
41athenahealth.com#91733,223,304United StatesHealth
42coinmarketcap.com#92073,636,405United StatesCrypto And Blockchain
43navitime.co.jp#93856,382,855JapanTravel And Tourism
44mamastar.jp#94227,724,659JapanNews And Media
45hochi.news#96762,127,026JapanSports
46cbc.ca#97564,704,055CanadaNews And Media
47sport.es#98371,390,853SpainSports
4820minutes.fr#99467,701,549FranceNews And Media
49thehindu.com#1,00264,553,467IndiaNews And Media
50index.hr#1,02055,318,216Country 191News And Media

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Relay Adoption by Country

Geographic distribution of Relay adoption across publisher websites. Shows the top markets where publishers have integrated this technology.

United States
8,314 pubs
France
1,610 pubs
India
1,419 pubs
United Kingdom
1,284 pubs
Indonesia
1,162 pubs
Russia
1,018 pubs
Spain
972 pubs
Italy
941 pubs
Germany
935 pubs
Brazil
906 pubs
Japan
861 pubs
Canada
583 pubs
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Relay by Publisher Vertical

Which content categories show the highest adoption of Relay. Understanding vertical distribution helps SSPs and ad networks identify where this technology is most prevalent.

News And Media
3,860 pubs
Science And Education
1,146 pubs
Community And Society
942 pubs
Computers Electronics And Technology
904 pubs
Computers Electronics And Technology
876 pubs
Games
838 pubs
Arts And Entertainment
760 pubs
Food And Drink
722 pubs
Arts And Entertainment
673 pubs
Sports
615 pubs
Travel And Tourism
570 pubs
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SSP Partners of Relay Publishers

The most common SSP and monetization partnerships among publishers using Relay, based on ads.txt and sellers.json analysis.

Pubmatic
2,286 pubs
Rubiconproject
1,762 pubs
Freestar
807 pubs
Sharethrough
768 pubs
Infolinks
559 pubs
Smaato
486 pubs
Taboola
447 pubs
Sonobi
304 pubs
Aniview
282 pubs
Openx
259 pubs

Get Full Relay Publisher Intelligence

Red Volcano provides complete data on all 61,923 publishers using Relay — with filters by country, vertical, traffic, and SSP relationships. Export lists, set up monitoring alerts, and access via API.

Frequently Asked Questions

According to Red Volcano's data, 61,923 publisher websites currently use Relay. This number is updated weekly based on our proprietary web crawlers that scan ads.txt files, JavaScript tags, and header bidding configurations across 32M+ websites.

The highest adoption of Relay is in United States, followed by other major digital advertising markets. Red Volcano tracks geographic distribution across 190+ countries, with detailed breakdowns available through our platform.

Publishers using Relay most commonly also use Duration Media, Between, Blue, TheMediaGrid, Criteo. These co-occurring technologies indicate the typical header bidding and monetization stack of publishers in this segment.

The most common publisher vertical using Relay is News And Media. Red Volcano provides detailed category breakdowns showing adoption patterns across news, entertainment, sports, technology, and dozens of other verticals.

Red Volcano detects Relay through a combination of ads.txt analysis, JavaScript header bidding wrapper detection, sellers.json cross-referencing, and proprietary crawler technology. Our data is refreshed weekly to ensure accuracy.

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Related Data

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