PubMatic OpenWrap Web sunset · migration intelligence

OpenWrap Web is being sunset.
Here are the publishers in play.

We've identified and render-validated 1,279 publishers running PubMatic OpenWrap — with pageviews, country, and the managing sales house mapped for every one that carries measurable traffic.

Last updated Thursday 11th June 2026.

Instant CSV download the moment you pay — and emailed to you as backup.

Choose how much intelligence you need

Start with the free top 50, take the full domain list, or get the full intelligence layer on every publisher that matters.

Why this list holds up

The honest answer to "couldn't I just build this with an AI scraper?"

Render-level validation

We don't infer OpenWrap from a string in the page source. We load each site in a real browser and confirm the OpenWrap wrapper is actually executing. That render check is what removes the 15–20% false positives that code-string scrapes carry.

Multi-source enrichment

Country, traffic and sales-house data are cross-referenced across three or more proprietary signals — not a single point of failure scraped from one place and hoped to be right.

Continuous crawl infrastructure

This isn't a one-time scrape. Our pipeline covers 27M+ sites on a weekly cycle. This OpenWrap dataset was last updated Thursday 11th June 2026.

Start with the top 50 — free

The 50 highest-traffic OpenWrap domains, as a clean CSV. No card, no catch. It's the fastest way to check our data against your own intel before you buy the full list.

  • The 50 biggest OpenWrap publishers by traffic
  • Domain list — same source as the paid tiers
  • One email with the file. No sequence, no spam.

Questions, answered

How recent is the data?

This OpenWrap dataset was last updated Thursday 11th June 2026. Web Discovery subscribers get the underlying data refreshed weekly.

What's the difference between the tiers?

The free top 50 and the $1,000 list are domain lists only. The $3,000 enriched list adds monthly pageviews, country, geo traffic split and the domain manager / sales house for the publishers that carry measurable traffic.

Is every publisher enriched?

The enrichment — pageviews, country and sales house — covers the ~78% of publishers (roughly 1,000) that carry measurable traffic, and those account for effectively 100% of the dataset's measured audience. The remaining 22% sit below the traffic thresholds our data partners track — long-tail and local sites — and are included in the list as domains. Put simply: every publisher worth building a migration play around is fully enriched.

Can I get just the domains without enrichment?

Yes — that's the $1,000 tier: every OpenWrap domain, render-validated, as a CSV. Add enrichment any time by upgrading to the $3,000 list.

Is the list exclusive?

No. The lists are sold to a limited pool of buyers. If you need exclusive intelligence, talk to us and we'll discuss options.

Why not build this myself with AI tools?

Two reasons. Detecting the OpenWrap variable from page source — without confirming it actually loads at render time — produces 15–20% false positives. And the enrichment layer needs several data pipelines you'd have to build and maintain. The price covers roughly two weeks of saved dev and QA.

What format is the deliverable?

A CSV file. The paid tiers download instantly the moment your payment clears, and we email you a copy as backup. The free top 50 arrives by email.

I'm already a Web Discovery customer.

Then this data is already in your dashboard at no extra cost. Sign in, or contact us and we'll point you to it.

Window open ~30 days

The OpenWrap migration window won't stay open.
Move while it's live.

Reach these publishers before the migration noise peaks. Render-validated, last updated Thursday 11th June 2026.

Secure checkout via Stripe · USD · VAT handled automatically