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Red Volcano

About

We build the tools supply teams actually use.

Red Volcano is a supply-side ad tech intelligence company. We build the publisher research and monitoring tools that SSPs, ad networks and other supply-side businesses use to grow inventory, win publishers, and protect the quality of their supply.

History

Why Red Volcano exists.

Founded by Barrie Jarman in 2017, Red Volcano has been designed from the ground up to provide research tools to supply-side ad-tech companies.

Since 1998, Barrie has been developing technologies that enable websites to better leverage their audience, whether through user data, intent, or advertising. During these years, Barrie developed some of the world’s most innovative and sophisticated digital advertising systems. Despite these innovations, he encountered the same issue again and again: businesses did not know how to find the right publishers for their platform. With this in mind, Barrie founded Red Volcano.

With Barrie’s extensive knowledge of digital advertising, Red Volcano’s first product was a SaaS platform for the supply-side of AdTech, with data from over 24 million websites, providing them with valuable insight into their market, and exponentially improving their ability to locate new business. The company grew quickly from there, developing new features, products and business partnerships every step of the way.

  1. 1998Barrie starts buildingTechnologies that help websites leverage their audience through data, intent and advertising.
  2. 2017Red Volcano foundedBuilt from the ground up as research tooling for supply-side ad tech.
  3. 24MThe first productA SaaS platform for the supply side, covering over 24 million websites.
  4. 32M+TodayEight products across web, app and CTV, used across a multitude of industry sectors.
“Build Cool Shit”
Red Volcano prides itself on building “Cool Shit”, in fact, “Build Cool Shit” is our company motto. Our technology is now used by a multitude of industry sectors across the world.

Built by operators

Barrie Jarman, Founder & CEO, has been building ad tech since 1998. Red Volcano pairs that with a data platform purpose-built for the way supply teams actually work.

That experience is baked into the workflows rather than bolted on. The filters, the alerts and the exports exist because they were needed in a real job first.

What makes us different

We are the only publisher research platform built specifically for the ad tech supply side. Rather than forcing teams to stitch together several general-purpose tools, we consolidate publisher discovery, tech-stack detection, ads.txt and sellers.json intelligence and contact data into one platform — at a lower total cost.

Mission

Help supply-side teams operate faster, cut tool sprawl, and focus on the publishers that actually convert — turning research into revenue.

Who we serve

  • Supply-Side Platforms (SSPs)
  • Ad networks
  • Publisher-monetization and yield businesses
  • Anyone on the sell side who needs to find, qualify and win publishers

Company

Company
Red Volcano Limited
Registered
England & Wales, No. 10130167
Incorporated
18 April 2016
Base
Southampton, United Kingdom
Building ad tech since
1998
Focus
The supply side of programmatic advertising
Waterloo Buildings, Second Floor Rear, 53 London Road
Southampton, Hampshire SO15 2AD
support@redvolcano.zendesk.com

See it against your own targets.

Bring a competitor domain or your own seller ID to the call, and we will run it against the live index while you watch.

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