Supply and demand side

Map the full supply chain to any publisher.

Name: SPO — Red Volcano
Brand: Red Volcano

SPO gives your team clear control over supply quality and path efficiency. Filter by SSP, by reseller, by hop, by quality — and spot the connections that lose you money before your finance team does. It is a standalone product, currently in beta testing.

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At a glance

Status: Beta testing
Independent of: Discovery and the ads.txt products
Surfaces: Broken, duplicate, phantom, bloat
Built on: ads.txt and sellers.json, resolved

In beta testing

An independent product · pricing at launch

What it does

Inside SPO.

Upstream and downstream visibility

Full visibility of the connections on either side of you in the path.

Broken connections by hop

Colour-coded by hop, with the reason each one failed attached.

Duplicate and double-bid paths

Flagged across the full chain, so you stop bidding against yourself.

Phantom publishers

Flagged when a reseller behaves like a publisher in sellers.json.

Publisher density and MFA exposure

Scores you can filter by, so quality is a search term rather than a hunch.

ads.txt bloat review

Review publishers by how bloated their files are, to gauge how competitive those chains will be.

New reseller alerts

Know when a new reseller gains access to your inventory.

Why teams use it

What changes when you have it.

Cleaner, shorter supply pathsMore efficient routes between you and the inventory you want.

Protect premium inventory valueKeep quality high on the paths that matter most.

Catch competitor movement earlySee changes in the chain as they happen rather than after the fact.

Who it’s for

SSPs, DSPs, publishers and agencies who need control over supply quality and path efficiency.

Works with

Supply side

Web Discovery

Web Discovery helps supply-side businesses maximise inventory growth and revenue opportunities.

App Discovery

App Discovery brings Red Volcano's publisher-research approach to the in-app and app-ads.txt world — 3.34 million apps across Apple and Google, so the inventory you are chasing on mobile gets the same rigour as the open web..

CTV Discovery

CTV Discovery extends Red Volcano into connected TV — one of the fastest-growing and hardest-to-map areas of programmatic supply — with 85,000 CTV apps across LG, Roku and Amazon today, and more platforms landing shortly..

See SPO on your own data.

A short call, run against the live index rather than a canned dataset.

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