In order to extend their revenue opportunities, The Guardian partner with hundreds of websites in order to monetize their audience “off-site”. However, it is imperative that these websites adhere to strict advertising guidelines.
To ensure that each one of their partners remained within their guidelines, The Guardian would have to check each site every day, looking for a particular text file that dictated who could and couldn’t advertise. It was imperative that this file was kept up to date and so The Guardian would use a significant human resource to check these sites daily. We took full details of these steps and completely automated the process, providing a daily report and stats on each site.
We saved The Guardian over 200 working-hours per month, time that was much better spent running their business.